The Social Service Gap

Published 20th of May 2014 ,

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The Social Service Gap focuses on customer service duties within the social media realm. How does your brand become more human online and offline and how should your brand adapt as a whole to the changes taking place within the business realm?

Social media allows customers to readily and easily complain 24 hours a day, with no limit as to how much they complain, what they complain about and who they complain to. Your brand needs to become readily available to serve Information Age customers, especially due to customer experience now being seen in the public eye.

Download the Social Service Gap below and see how you can use customer complaints as opportunities to voice opinion, profile the brand and show a willingness to learn, while using the complaints as an opportunity to provide insight into problem areas of your business.