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Spur Sees Flames

Posted by on the 22nd of March 2017 | Comments

Human Rights Day this year saw South African social media erupt with conversation about yet another disturbing video. Cellphone footage captured an aggressive argument between a man and a woman at a Spur Steak Ranch in The Glen, Johannesburg, on 19 March. The restaurant chain reacted quickly with a press release condemning the altercation, but the news […]

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The Research Strategist’s Playbook

Posted by on the 7th of February 2017 | Comments

Over the past two years, my role in Cerebra’s Advisory has taken many forms, but research has been central to each one of them. In this article, I’ll share my five-step guide to developing creatively driven, data inspired strategies by building on a foundation of solid research. Whatever their specialisation, I believe every strategist should […]

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Press Releases: The Ugly Duckling of PR Tools

Posted by on the 23rd of January 2017 | Comments

I’ve written my fair share of press releases and media alerts in my PR career. What I consider to be common sense and best practice may not be so for everyone, but the number of shocking press releases I’ve seen from brands is enough to make me cringe. Press releases have morphed into an ugly […]


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Do #AllBrandsMatter?

Posted by on the 12th of December 2016 | Comments

At any point in time, there are more than 10 trending topics on Twitter and, naturally, brands want in on that action. For many brands, trending has become what an Oscar used to be for Leonardo DiCaprio – elusive. The race to be the most relevant brand on social media usually involves trolling the timelines […]

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Career Focus: Traffic Management

Robin Pietersen Posted by on the 5th of December 2016 | Comments

It takes a lot of people to make an agency run smoothly. A crucial role in making sure deadlines are met lies with Traffic Management, a department that doesn’t always get the credit it deserves. Here at Cerebra we have a team of three Traffic Managers who do a remarkable job managing the workflow, creative […]

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Spray and Pray: Managing a Potential PR crisis

Claire Volker Posted by on the 23rd of November 2016 | Comments

Doom can strike when you least expect it. Recently, posts went viral on social media containing images of Limpopo-based ‘Prophet’ Lethebo Rabalago spraying Doom insecticide on members of his congregation, claiming it can help to ‘cure’ them of their illnesses. Photo cred: Dr Jack & Curtis, EWN Cartoon, 21 November 2016. As might be expected, social […]

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YouTube Gets Social

Posted by on the 18th of October 2016 | Comments

Google recently launched the testing phase of the new YouTube Community tab. The intention of this feature is to make YouTube more like a traditional social network, allowing creators to share videos, text updates, photos and GIFs with their subscribers without having to leave the platform. In turn, this will encourage interaction between YouTubers and […]

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PR at the dinner party

Posted by on the 6th of October 2016 | Comments

Being in the PR and Communications profession, I have seen the function of PR in corporate get tossed into campaigns at the eleventh hour. Almost like hiring a replacement Santa Claus last minute, PR is expected to perform impossible miracles on the spot for all to see. Sometimes, those miracles are possible once-off, but not […]

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The Media Double Standard

Posted by on the 29th of September 2016 | Comments

The rise of new social media platforms isn’t going to slow down any time soon. As a strategist at Cerebra, it’s important to keep a finger on the pulse of social trends, content innovations and new social networks. As a consumer and a marketer, I’ve noticed a troubling trend in platform adoption. Consumers, particularly the […]

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6 lessons in marketing from my newborn

Posted by on the 20th of September 2016 | Comments

Whoever said there were no more original ideas left, I challenge them to find another blog post based on the deep metaphor of baby projectile vomit. Now that that’s settled, let me give you some context. My one-month-old has also finally settled, which gives me a few precious nanomoments to meet this deadline, which actually […]

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Social Trend Watching: September

Michael Oelschig Posted by on the 8th of September 2016 | Comments

Welcome to September’s edition of social media trends to watch out for.   The Customer Interaction Centre… The Digital Centre of Excellent Customer Service… The Social Interaction Centre of Service Excellence on Digital… …or whatever people are calling it these days. There has always been talk in our industry around the benefit of businesses taking […]

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UGC is changing content as we know it

Posted by on the 1st of September 2016 | Comments

I first learned about UGC (user-generated content) when I was still an intern in the industry. One of the brands I religiously followed on social media shared a piece of content I had submitted on their page; a heartfelt “thank you” for the awesome customer service I received at one of their branches, accompanied by […]

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