Social Business Africa 2014

Date: 21st Oct 2014 - 22nd Oct 2014
Venue: GIBS, Illovo, Johannesburg

Price: R1,950.00 - R2,490.00
Social Business Africa 2014 Header

The Social Media Conference With A Difference

Why is #SBA2014 different?

  • Speakers, workshops and case studies from experts, brands and agencies who have succeeded and continue to succeed in social media
  • One-of-a-kind BrainBomb sessions the evening before the conference where you interact with leading experts on key business topics around social media
  • Insights around the impact of social media on both customers and employees
  • FREE copies of two market-changing books to go with every ticket purchased, among tons of other cool giveaways and freebies.


Join us on the evening of 21 October from 17h00 to 21h00 for snacks, drinks, networking and your selection of 3 of the following compelling business topics.
  • Instagram, Pinterest and LinkedIn for Business
  • The Social Identity: Find your brands persona
  • The Impact of POPI on Social Media Marketing
  • Open Innovation Behind the Corporate Firewall (with Wysetalk)
  • Building a Collaborative Environment for Employees (with Yammer)
  • The 6 Levels of Social Commerce
  • Brand Design and Corporate Identity in the Social Era of Business
  • The social service gap: customer service in social media
  • The brand convection model: effecting business change through social media insights


Full day 08h30 – 15h00 plenary session with MC Mike Stopforth and expert speakers:
  • Kali Ilunga (Founder, SeeSayDo)
  • David Wingfield (Head of Retail and Business Banking Marketing, Absa)
  • Richard Mulholland (Founder and CEO, Missing Link)
  • Lana Strydom (Executive Head of Online and Self Service, Vodacom)
  • Paul Slade (Founder, Rockstar365)
  • Gidon Novick (Chief Digital Officer, Discovery)
  • Keenan Harduth (Head of Insights, Cerebra)
  • Emma Sadleir (Founder, Emma Sadleir Law)


Social Business Africa Speaker Images Following the success of Social Business Africa 2013, Cerebra bring you an extraordinary line-up of workshops and business thought-leaders including:
  • Emma Sadleir - A media law consultant and speaker based in Johannesburg. Her areas of expertise include all aspects of print and electronic media law, with a particular focus on social media law. Emma was an anchor for The Oscar Pistorius Trial: A Carte Blanche Channel where she hosted a programme discussing media law and breaking down court proceedings, and also appeared as a legal commentator for the channel and for international media including BBC and NBC. Emma is the co-author of "Don't Film Yourself Having Sex... And Other Legal Advice To See You Through The Age of Social Media" published by Penguin Random House.
  • Mike Stopforth - Founder and CEO of Cerebra, an integrated strategic communication agency that builds, engages and activates communities around brands. Mike also co-founded the 27dinner social networking movement and App Assassins, and is a sought-after speaker on the subjects of social media and social business.
  • Keenan Harduth - Head of Insights at Cerebra. He is responsible for the team that monitors various brands online, by using various tools to track mentions online, extract insights and make strategic recommendations for content development and assisting in meeting media and business objectives.
  • Paul Slade - Co-founder of Rockstar365 and Go2Cloud Services, Paul is a former customer service and product delivery evangelist who has wholeheartedly embraced the IT industry. Paul’s areas of expertise include public speaking, customer relationship management (CRM) consulting, solution sales and demonstration, and strategy advice.
  • David Wingfield - This Head of Retail and Business Banking Marketing: Africa at Absa Barclays has done it all – from brand management, planning, to launching startups in West Africa amongst other things. One of his current responsibilities involves converting business needs into marketing strategy and successful execution.
  • Kali Ilunga - Having founded a company voted one of South Africa’s top fast growth companies, this current founder and CEO of New York-based SeeSayDo is miles ahead of the entrepreneurial curve. Kali was voted into Mail and Guardians Top 200 young South Africans and has received a Harvard University fellowship. He was also selected as one of 6 Endeavour Excellerator Entrepreneurs.
  • Richard Mulholland - Richard started SA’s largest presentation firm, Missing Link, and co-founded 21Tanks, SA’s first perspective lab. He is a highly regarded speaker. When not addressing many of South Africa’s top corporations, he guest lectures on courses for The Cape Graduate School of Business (GSB), and the Gordon Institute of Business Science (GIBS).
  • Craig Rodney - Craig Rodney is the managing director at Cerebra. He started his first business, Emerging Media, in 2002 at the age of 26 and quickly made his mark, landing three of the top four most valuable technology companies at the time. In 2010, Craig completed a merger with Cerebra and was voted one of the 40 most influential South Africans under 40 in 2011.
  • Gidon Novick - Gidon joined Discovery in July 2012 as CEO of Discovery Vitality, the world’s leading wellness program. In July 2014 Gidon was appointed as Chief Digital Officer of Discovery with a mandate to drive the groups digital strategy across its business lines and geographies. Prior to joining Discovery, Gidon was joint CEO of Comair Limited, where he launched South Africa’s first low-cost airline in 2001 as well as the SLOW airport lounges in 2010.
  • Lana Strydom - Lana Strydom currently holds the position of Executive Head of Online and Self Service responsible for Digital Marketing and Sales at Vodacom, the largest mobile operator in South Africa. Her current responsibilities include delivering on all digital marketing requirements within the business, as well as responsibility for the overachieving online sales, transaction revenue and self-service adoption targets. Lana has more than 16 years’ experience in a wide range of digital disciplines ranging across digital channel, digital product development and digital marketing.

"BrainBomb" Workshops Sessions

Attend customised break away sessions at our launch event on the evening of the 21st of October and tailor your experience to tackle issues you are directly challenged by. From using social platforms for business and understanding creative social channels, to gaining knowledge around social business principles and the legal implications for employers and staff. We are hosting 6 sessions across 3 time slots with 9 different options. Simply select your preference from the menu below when you register for the event!
  • BrainBomb 1: Instagram, Pinterest and LinkedIn for Business
  • BrainBomb 2: The Social Identity: Find your brands persona
  • BrainBomb 3: The Impact of POPI on Social Media Marketing
  • BrainBomb 4: Open Innovation Behind the Corporate Firewall
  • BrainBomb 5: Building a Collaborative Environment for Employees
  • BrainBomb 6: The 6 Levels of Social Commerce
  • BrainBomb 7: Brand Design and Corporate Identity in the Social Era of Business
  • BrainBomb 8: The Social Service Gap
  • BrainBomb 9: The Brand Convection Model

View these files for more information on the BrainBombs:

BrainBomb details BrainBomb structure  

4 Reasons Why You Should Attend #SBA2014:

4 reasons to attend Social Business Africa