Cerebra

“Is my job to make the community care about the brand, or to make the brand care about the community?”

This was the question asked by Cerebra’s Senior Community Manager, Reece Jacobsen, which lead to the creation of the Brand Convention Model (BCM). BCM aims to help organisations understand the flow of insight from customer to corporation, and how listening moves to caring.

Join Reece and three other Cerebrans as they further discuss how to do more than listen and drive change within brands using the unique information afforded to them by social media.

This episode of Cerebracast features:

Craig Rodney: . is Cerebras MD, and resident Cerebracast host
Heike Meyburgh: is involved in New Business Development at Cerebra and is an all round jack of trades.
Reece Jacobsen: is a Senior Community Manager and the brainchild behind BCM.
Keenan Harduth: Keenan is head of Cerebras ORM department.