With nearly 8 million users on MXit, it is no wonder big brands are allocating marketing and advertising budget to this mobile social media platform.

Advertisers can create mini communities for their brands within the MXit environment, with which users can engage and interact.

Clients currently utilizing MXit to reach the youth/adolescent markets with successful results include Standard Bank – with its diverse product portfolio. They have communicated everything from student loans to match results of the Pro20 Cricket series held recently to the market within the MXit space.

One such Standard Bank campaign recently hosted on MXit was for the Achiever Youth product offering, aimed at promoting awareness and ultimately encouraging users to open an account. The campaign name, “Amazing Jobs” was coined, and featured as one of the contacts users could add. Not only did users get access to fresh content every day, they could also stand to win prizes in MXit’s Tradepost competition.

With an ever-growing network of subscribers due to the number of youth with access to mobile phones increasing all the time, MXit offers a direct channel through which to communicate to this fickle but important market.