One of the most exciting projects Cerebra has had the opportunity to work on is IS Labs, an 'initiative by Internet Solutions that challenges South African Internet users to submit ideas to make the Internet better in South Africa'.

The Converse Century blog campaign has been one of the most spectacularly successful ventures we have had the pleasure to be involved in. It was kick-started by a partnership between Cerebra and Youth Dynamix. Youth Dynamix is a specialist youth consultancy that provides clients with research, strategic and marketing solutions.

We were commissioned by Calvin Klein South Africa to promote their new fragrance, IN2U. A combination of two social media platforms (a Facebook group, and a blog) were combined with a traditional medium (5FM) to create an intensive marketing campaign around Calvin Klein's his and hers fragrance.

We've worked closely with Toyota marketing and agency FCB to create branded blogs around the launch of the new Toyota Auris (replacement to the popular Run-X) and tenth generation Corolla.

The Samsung Mobile blog was created to showcase the latest Samsung handsets and engage the online blogging community as well as mobile mavens on mobile technology news and information and how it relates specifically to the South African cellphone user.