The 8 Social Incentives

Published 19th of January 2016 ,

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Our latest free eBook details 8 social media incentives that can used by brands to drive community behaviour using social engagement. While some will be obvious, many are overlooked because they’re not as easy to implement as, “just offer a discount.”

Offering a discount is, of course, one of the incentives, but it’s so overused that it is what prompted us to write the eBook. There are many ways to drive behaviour on your social platforms, each with pros and cons.

Human behaviour is complex, and often your incentive will have unintended negative consequences. That’s why it’s critical to understand a wide variety of social media incentives, and to understand which one will work best in each situation. Or even better, which combination of incentives will work best to drive the behaviour you desire.