The Community Management Spectrum
It’s not uncommon for people to believe that community management is essentially online customer service. They’re not wrong, but they’re only partly correct.
In the latest addition to Cerebra’s free eBook family, The Community Management Spectrum, we unpack the full scope of an integral function of your brand’s ultimate social media success or failure.
In this guide we discuss core functions outside of customer service and community moderation that include:
- Community research
- Community strategy
- Community building and governance
- Building relationships
- Deriving insight and measuring success
- Managing your internal community
Download the eBook and let us know what you think. If you’ve enjoyed it, share it on your own social networks. We hope that once you’ve given this book a read, you will see an instant improvement in your brand’s overall social media community management efforts.