Crisis Management Survey Results
If your business is on social media, or is public-facing in any way, it is inevitable that you will face down an emerging crisis in one form or another. The nature of social media – for all of the good it brings – allows for consumers to speak back to brands, whether they like it or not.
The survey proves that even the largest companies are falling behind in their crisis communications. Most lack any official strategies or policies, despite having some understanding of the risks.
Once you’ve downloaded the package, you will be redirected to The Social Media Crisis Handbook page where you can learn more about our definitive guide to crisis management.