The Content Marketing Sacrifice
Achieving success with your content marketing efforts requires an absolute understanding of the inverse relationship between audience reach and brand relevance. It’s a force you can’t fight, but one that can be solved. The first step is to understand what it’s about, to accept and embrace it, and to then use the sacrifice model to guide your content marketing efforts.
In this eBook we discuss:
- Why content marketing has become so critical
- How to achieve the balance between brand relevance and audience reach
- The model for sacrificing relevance for reach
- How to use content marketing tactics to succeed
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