Understanding The Second Screen

Published 19th of June 2014 ,

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The term ‘second screen’ has become commonplace on the boardroom bingo matrix, with marketers and agencies throwing it around at every opportunity. The second screen refers to a device that provides additional content or information to the consumption of content on another, primary device. Its existence is justified but not always understood or embraced in the correct way. The reason is simple: marketers realise the importance of the second screen, but often don’t take the time and necessary steps to fully understand how and why they should engage in this space.

Using live events (predominantly sporting events) as the platform around which to base our work, Cerebra has collaborated with the leading thinkers on the second screen to find out more about the second screen, how to unlock real value, what legal considerations need to be taken into account, and what to remember in order to give yourself the best chance of success.