Author Archive

The After Hours Brand

Anna-Belle Mulder Posted by on the 31st of March 2014 | Comments

There’s no doubt that social media has shifted business thinking, but there’s still a lot that needs to happen before a business can claim to be a social business, instead of just having a social media presence. To be truly social, a business needs to change its internal processes and systems to meet the new […]

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Guide to social business: Platforms – Instagram

Anna-Belle Mulder Posted by on the 24th of March 2014 | Comments

According to almost every research company, Instagram is the fastest growing social network in 2013/14. That alone should be reason enough for you to be investing, testing or growing your brand’s presence on the photo-sharing network. That’s the starting point in answering, “why should my brand be on Instagram?” – the knee jerk response when […]

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Case Study: Vodacom’s Summer Campaign

Anna-Belle Mulder Posted by on the 11th of March 2014 | Comments

South Africans are known for their generosity, which for three months every year reached its peak during the summer holidays.

In 2013 Vodacom wanted to join in on the spirit of gifting and asked Cerebra to help them do it. The ‘Give a Gift, Give a Happy’ campaign allowed all Vodacom customers to send a gift to anybody they cared about, regardless of what network that person was on, using a simple SMS mechanic.

Cerebra was tasked with four main objectives for the campaign, namely:
-To drive awareness
-To spark word of mouth
-To create positive sentiment around the Vodacom brand
-To educate users about the SMS mechanic

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#TeamCerebra – Learnings from Design Indaba 2014

Anna-Belle Mulder Posted by on the 4th of March 2014 | Comments

Every year thousands of creatives from all over the world travel to Design Indaba. From inspiring talks at the Conference to beautiful South African designs at the Expo, Design Indaba really is one of a kind. This year a few members of #TeamCerebra were lucky enough to join the scores of designers, business owners, writers, architects, creative directors, photographers and everyone in-between, as the world’s eyes turned to the Mother City.

Each experience was so unique we’ve decided to give you a snippet from each Cerebran that attended the event.

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#CerebraTakeover

Anna-Belle Mulder Posted by on the 10th of January 2014 | Comments

Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.

I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.

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