Author Archive

Employee content: start within or go without

Cerebra Posted by on the 1st of September 2017 | Comments

If you wait until you’ve logged in to think about how your team will use their enterprise social network and collaborate, it’s already too late. Find out more about the roadmap we’ve developed to help brands get this right.

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Career Focus: Traffic Management

Cerebra Posted by on the 5th of December 2016 | Comments

It takes a lot of people to make an agency run smoothly. A crucial role in making sure deadlines are met lies with Traffic Management, a department that doesn’t always get the credit it deserves. Here at Cerebra we have a team of three Traffic Managers who do a remarkable job managing the workflow, creative […]

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Introducing: The Social Media Crisis Handbook

Cerebra Posted by on the 8th of November 2016 | Comments

A majority of businesses admit to seeing tangible damage associated with crises, yet they remain grossly underprepared for crisis communication.The Social Media Crisis Handbook is a comprehensive guide to understanding, mitigating and managing the process.

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Career Focus: Strategy

Cerebra Posted by on the 13th of September 2016 | Comments

Every month or so, we take a close look at one of the career paths in the social media industry. This month, we’re shining the light on strategy – one of the most integral but misunderstood roles of them all. After all, what even is strategy? At Cerebra, we’re fortunate enough to have a core […]

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Inspire growth or go extinct

Cerebra Posted by on the 30th of August 2016 | Comments

My dad qualified as a diesel mechanic out of school and built a significant career in construction and mining. Like many specialists, the knowledge he gained in his first two decades of work became his competitive differentiator. If he knew more than the next guy or girl, he had a better chance of being promoted. […]

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Career Focus: Client Service

Cerebra Posted by on the 10th of August 2016 | Comments

In months gone by, we’ve shined a light onto various roles within the agency environment, including Community Management, Graphic Design, Content Marketing and Creative Direction. This month we’re putting the spotlight on the role at the centre of it all – Client Service. There’s no arguing the integral role that Client Service people – including […]

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Trial by social media

Cerebra Posted by on the 27th of July 2016 | Comments

A recap of #27dinner, 25 July 2016 The latest edition of 27dinner took place at GIBS in Johannesburg on 25 July with a lively panel discussion on ‘trial by social media’ – the impact of employee social media activity to businesses and the workplace. The panel was made up of Livity Africa’s Zamandlovu Ndlovu, Mail […]

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The @southafrica Instameet

Cerebra Posted by on the 10th of May 2016 | Comments

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The Editorial Board: Just plug it in

Cerebra Posted by on the 25th of April 2016 | Comments

Cerebra has been creating content for social media audiences for 10 years, and while a lot has changed in the social media world in that time, what hasn’t changed is the need for a firm set of rules for creating rich, well-planned, and relevant content. The over-arching element to content creation, which we have developed […]

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Career Focus: Creative Direction

Cerebra Posted by on the 12th of April 2016 | Comments

Our latest listicles detail the skills, resources and other tips you need to become a rockstar creative. We’re spending this month celebrating one of our company’s values; Act Bravely. It’s incredibly fitting, then, that we turn our Career Focus this month to the most important creative role in any agency. This month, Cerebra’s Agency gained […]

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Career Focus: Content Marketing

Cerebra Posted by on the 9th of March 2016 | Comments

Our third instalment of the Cerebra Career Focus blog series (see Community Management & Design) takes aim at content marketing experts. The official title ‘content marketing manager’ is fairly rare throughout the industry, but is quickly becoming an increasingly important one to recognise. Put simply, content marketing is really nothing new – we’ve all been creating content […]

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Download The #CerebraSchmooze Game

Cerebra Posted by on the 26th of February 2016 | Comments

This month we’re celebrating fun at the office in all its forms. We’ve looked at the different ways that fun can guide thinking and enable us to produce great work, how fun improves creativity on campaigns and, of course, the different ways we celebrate fun as a core Cerebran value. One of the ways we […]

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