Author Archive

Case Study: Designing KPMG Enactus World Cup

Cerebra Posted by on the 16th of February 2016 | Comments

KPMG, the lead sponsor of the Enactus World Cup, gave us an open brief for an activation. However, any experienced creative will tell you that it’s probably the hardest brief to fulfil on. Where do you even start? The key to designing anything is to ask questions – the right questions – because only the […]

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Career Focus: Design

Cerebra Posted by on the 4th of February 2016 | Comments

Last month, we celebrated the incredible work done by community managers at Cerebra and across the world. In February, we’re turning our focus to the design team. We’ll look at a case study in which design informed one of our most successful ever projects, we’ll spend some time at the Design Indaba, and hear from […]

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Community management: Do you have what it takes?

Cerebra Posted by on the 27th of January 2016 | Comments

Take our quiz to see if you have what it takes to be on the front lines of community management

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Happy #CMAD

Cerebra Posted by on the 25th of January 2016 | Comments

Today is the official, global, Community Manager Appreciation Day (#CMAD). Yes, today is the day you head over to your community manager and give them a high-five for everything they do. Maybe they’d prefer you show your appreciation by leaving them alone for the day – either way, today is about appreciating them. Today we’re […]

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How to live tweet the zombie apocalypse

Cerebra Posted by on the 20th of January 2016 | Comments

As we continue celebrating community managers for the month of January, we think it’s time to help them out with one of the hardest tasks they do – live tweeting. Take a look below and enjoy.  

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The 8 social incentives

Cerebra Posted by on the 19th of January 2016 | Comments

Our latest free eBook details 8 social media incentives that can be used by brands to drive community behaviour using social engagement. While some will be obvious, many are overlooked because they’re not as easy to implement as, “just offer a discount.” Offering a discount is, of course, one of the incentives, but it’s so […]

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Case Study: Vodacom Community Management

Cerebra Posted by on the 15th of January 2016 | Comments

At Cerebra, we’re celebrating our incredible community managers for the entire month of January, culminating with the internationally celebrated Community Manager Appreciation Day (#CMAD) on the 25th. Our largest and busiest team of community managers work on the Vodacom account. #TeamRed has seen almost everything, and their experience is evident in the following facts: The team […]

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Career Focus: Community Management

Cerebra Posted by on the 13th of January 2016 | Comments

In a world where our phones are constantly pinging with notifications, and we’re being bombarded every minute with marketing messages, how do companies win their customers’ hearts and minds online? By developing a solid online voice – a voice that is personable and engages with communities on social media. Enter the community manager, the people […]

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The Weekly Wrap-up: a year of wisdom

Cerebra Posted by on the 17th of December 2015 | Comments

Every Friday for the past year our managing director, Craig Rodney, sent the entire team a weekly wrap-up email with all the news and happenings. Each update covers life at Cerebra, client work, people news and info on who is doing what. The best part of each mailer is always the opening anecdote, where Craig […]

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#TeamCerebra Comes to Life in Cinemagraphs

Cerebra Posted by on the 14th of December 2015 | Comments

Cerebrans embrace every opportunity that allows us to live out our core values – one of which is having fun. Of our six values, this one comes most naturally to us, as was evident in our fantasy photo series earlier in 2015. What better way to end the year than by trying new things? This […]

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Celebrating Wunderman Day

Cerebra Posted by on the 9th of December 2015 | Comments

Today we’re going worldwide with Wunderman Day   Cerebra is a proud member of a global network of agencies called Wunderman, and to get to know a bit more about our global counterparts, and to tell them a bit more about us, we’re participating in the first ever Wunderman Day.   Everything is going down […]

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Welcome Bakers® South Africa

Cerebra Posted by on the 29th of October 2015 | Comments

We are proud to announce that Bakers® South Africa has joined the Cerebra client family. It is a rare pleasure to work with a company with as rich a history as Bakers®, and we aim to contribute positively to what the brand means to South Africans. We started working on the account at the beginning of […]

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