Author Archive

How McDonald’s should have replied to Burger King

Cerebra Posted by on the 26th of August 2015 | Comments

Burger King just challenged McDonalds to join forces for Peace Day. We think the challenge is a masterpiece of thinking and execution, but the negative reply from the Mcdonald’s CEO means they’ll miss some of the most incredible marketing, awareness, and charity opportunities. Instead of epitomising what peace is about by gracefully accepting the opportunity […]

Read more

What we’ve learnt from Cerebrans’ passion projects

Cerebra Posted by on the 13th of August 2015 | Comments

Every day we see examples of how passion changes things, how it serves as the difference between success and failure, between average and great. Passion, though, is nothing more than a state of mind. It’s free, if you can find it. Passion is interesting in that it’s transferable. If you find passion in one area […]

Read more

The Content Marketing Sacrifice: eBook

Cerebra Posted by on the 30th of June 2015 | Comments

We’ve just published a new eBook tackling the Content Marketing Sacrifice, and we don’t think we’ve ever been more excited about a topic. Content marketing is a big buzz phrase at the moment, and we wanted to bring together a number of different components to the discipline, and present the theoretical model that underpins why […]

Read more

Cerebra Online Academy: Empowering the connected employee

Cerebra Posted by on the 17th of June 2015 | Comments

Cerebra, Africa’s social business authority, has launched the world’s first Academy targeted at empowering corporate workforces in social media use. A combination of face-to-face and online video based training, the Academy empowers corporate employees to mitigate the risks, and deliver on the opportunities, of social media. Almost every week the media reports on a new […]

Read more

Become a Master in Content Strategy and Planning

Cerebra Posted by on the 5th of May 2015 | Comments

The Content Strategy and Planning Masterclass is aimed at candidates who have experience working in digital, media and marketing environments. This four-week course is designed specifically for those who have a solid comprehension of social media, but want to take their understanding of content strategy, creative thinking, planning and content production to a new level. […]

Read more

Influence for Sale: eBook

Cerebra Posted by on the 21st of April 2015 | Comments

Influence has long been a powerful tool for marketers, and influential people, of course, are nothing new. However, the way consumers decide whom they are influenced by has changed drastically. The line between content consumers and content creators has also shifted, giving far more people than ever a slice of power over public opinion. Naturally, […]

Read more

Elton, Everton and the Grand Old Lady

Cerebra Posted by on the 17th of April 2015 | Comments

Sport has been at the centre of some of the most unifying moments in South African history. Because of this, we are a nation of football lovers. We’re even passionate supporters of clubs across the globe. It was at a local Everton supporters’ club where we found one of the franchise’s most adoring fans. Absa […]

Read more

How to really blow clients away

Cerebra Posted by on the 20th of March 2015 | Comments

  We often get asked by clients to blow them away, and we’re always happy to oblige. This normally takes the form of amazing work, but sometimes blowing clients away takes on a very literal meaning. Recently we got together with the talented people from Gloo and Lighthouse Digital to host a social event with […]

Read more

Case Study: Launching Absa’s Features Store

Cerebra Posted by on the 12th of March 2015 | Comments

To launch their new Features Store, Absa asked Cerebra to run a social media campaign that raised awareness of the product while highlighting its easy-to-use nature. Absa’s Features Store lets customers browse for products, select which ones suit them most, customise how they bank, add features and check out through the user-friendly site. The idea […]

Read more

Cerebra takes on SxSW

Cerebra Posted by on the 6th of March 2015 | Comments

Over the last three years, Cerebra has rewarded two worthy Cerebrans with a trip to the annual South by Southwest (SXSW) festival in Austin, Texas. SXSW is a set of festivals and conferences covering music, film and interactive and is widely regarded as the go-to event for digital and social people. This year, our two […]

Read more

Become a better community manager: get CMM certified

Cerebra Posted by on the 25th of February 2015 | Comments

Following on the success of our Community Management Masterclass last year, we’re proud to announce the dates for the next course. This four-week course acknowledges the critical importance of community management and is designed specifically for those who have a solid comprehension of social media, but want to take their understanding of strategy, measurement, reporting […]

Read more

The Employed Media Opportunity: eBook

Cerebra Posted by on the 17th of February 2015 | Comments

We’ve just published a new eBook titled: The Employed Media Opportunity. It’s been interesting learning about the impact your employees have on your company communication, and the roles they can play if you’re able to unlock the opportunity. The eBook takes a look at both the theory and the practice of making your employees the […]

Read more