Author Archive

Barbra Streisand and the Mob: learning the hard way

Cerebra Posted by on the 12th of February 2015 | Comments

Newton’s law of motion states that every action has an equal and opposite reaction. He obviously didn’t live in the social media age, where actions frequently have an unequal and sometimes overwhelming reaction. Some brands have to learn this the hard way. As 2014 drew to a close, news emerged of a joint lawsuit brought […]

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Cerebra’s latest eBook: Social After Dark

Cerebra Posted by on the 20th of January 2015 | Comments

If you’ve started thinking about whether you should be keeping your brand channels open after dark then our latest eBook, Social After Dark will help you get a better understanding of the environment and the opportunities for brands. Social media never sleeps. Regardless of where you are in the world or what time of the […]

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You’re in an office. What now?

Cerebra Posted by on the 4th of September 2014 | Comments

Like me, you’ve probably done your 3 (or in my case more) years at varsity. You learned about public relations, social media and a stack of other communication related disciplines, and now you find yourself in your first job. As much as varsity prepared you for ‘the real world’, it also leaves you far behind […]

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Case Study: An Instawalk with a difference

Cerebra Posted by on the 9th of April 2014 | Comments

It’s not often you get the chance to introduce an Instagram account to South Africa, so when you do you need to make it special. At the end of March, Vodacom asked us to put together an Instawalk to introduce Vodacom’s Instagram account to the local community. Instead of doing the expected, we decided to […]

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CerebraCast: Instagram

Cerebra Posted by on the 7th of April 2014 | Comments

Instagram is no longer the little platform that could. Brands need to hop on the bandwagon and discover new ways to reach and interact with customers. Join us in studio as we discuss the platform with four fantastic South African Instagrammers, Gareth Pon, Nicole da Silva, Craig Rodney and Anna-Belle Mulder. Read our latest resource, […]

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WPP acquires a majority stake in Cerebra

Cerebra Posted by on the 27th of November 2013 | Comments

Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.

Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.

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Developing personality and tone on social is vital: here’s how to do it

Cerebra Posted by on the 20th of October 2013 | Comments

Social media has brought along with it a chance for brands as a whole to interact with their customers in a way they were never able to. The main difference is that we’re now behind digital code, which for the most part, doesn’t hold personality as well as the corporate communications spokesperson or CEO.

Not only are brands grappling to define and refine their online personality, they also have to ensure consistency across all channels. Accurately defining your ‘social personality’ is incredibly important.

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We Are Community – Succeed Magazine: October

Cerebra Posted by on the 1st of October 2013 | Comments

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Mike Stopforth – Finweek September 2013

Cerebra Posted by on the 11th of September 2013 | Comments

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Download the Cerebra 2013 Social Business Africa Report powered by FuseWare here

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The 2013 Cerebra Social Business Africa Report

Cerebra Posted by on the 12th of August 2013 | Comments

New research report by Cerebra, examines the social media and social business practices of Africa’s top 200 companies.

When ranking brand social engagement in Africa, telecoms companies lead the way, occupying four of the top five positions. In no particular order, they are: Safaricom (@Safaricomltd), MTN Nigeria (@MTNNg), Mobinil (@Mobinil), Maroc Telecom (@Maroc_Telecom). This according to the 2013 Cerebra Social Business Africa Report, a comprehensive study of the internal collaboration and external social engagement of Africa’s top 200 companies, powered by Fuseware.

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Social Business Africa 2013

Cerebra Posted by on the 3rd of July 2013 | Comments

Following the success of the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that Dion Hinchcliffe, Chief Strategy Officer of Dachis Group, will be the keynote speaker at this year’s Social Business Africa conference.

Social Business Africa empowers business decision makers with insights and practical tools to transform their organisations from the inside out, and capitalise on the disruptive nature of social customers, employees, and technologies.

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Vodacom recognised as Africa’s top social brand

Cerebra Posted by on the 29th of May 2013 | Comments

Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.

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