Author Archive

Batemanology

Cerebra Posted by on the 26th of February 2013 | Comments

ddf

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Social Media Cheat sheet

Cerebra Posted by on the 19th of February 2013 | Comments

It’s sometimes tricky to keep up with the sizing conventions on the different social networks. How big is a profile pic vs an avatar? How much of my content will actually be seen? How should I design a Twitter background etc etc.

Never fear! In the interests of reducing stress levels and making all community managers smile, the Cerebra team have produced a social media cheat sheet for Facebook, Twitter and YouTube.

It has all the pic, avatar and background sizes as well as associated text limitations. Print it, stick it on your wall and smile 🙂

You’re welcome.

Download the full pdf here

ddf

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New Client Announcement

Cerebra Posted by on the 3rd of January 2013 | Comments

Inoxico

Cerebra is happy to announce that as of January 2013 they will be adding Inoxico to their list of PR clients. Inoxico is a registered credit bureau providing business intelligence solutions based on specialised commercial credit information. Inoxico’s services include the Association Matrix , a web-based application that allows you to track and audit company and individual associated relationships within your organisational ecosystem.

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Cerebra’s top social content tips and tricks

Cerebra Posted by on the 15th of November 2012 | Comments

Here at Cerebra we have the pleasure of running the social platforms of some of South Africa’s most awesome brands. We also enjoy experimenting with our own social platforms, which means that we’ve learnt a lot about what content works and what doesn’t.

Whether you’re new to social media or looking to improve your brand’s content, here are a few of our top social content tips and tricks:

• Get the basics right – keep content short, simple and relevant. Good spelling and grammar are a must.

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Cerebra’s top tips to an engaging Twitter bio

Cerebra Posted by on the 23rd of October 2012 | Comments

Irrespective of whether the Twitter profile you run is personal, or that of a brand, there are several key elements to an appealing bio that could mean the difference between a new follower or a passer by.

Here are a few suggestions that the Cerebra team has put together:

• Use your real name. This will add credibility to your account.

• Clearly indicate what the community will get in return for following you. Provide some insight into what your interests are and what you do for a living. This will give potential followers an understanding of the various content themes you may be covering.

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Cerebra Bookmarks nominations

Cerebra Posted by on the 17th of October 2012 | Comments

After months of hard work, sweat and tears, Cerebra is ecstatic to announce that we have been nominated for 7 Bookmark Awards. WOOT!

The Bookmarks is South Africa’s annual award for excellence in online publishing and digital marketing. In 2011, Cerebra took home two silver awards from four nominations, and we are hoping for an even bigger success this year.

Cerebra has been nominated in the following categories:

– Core Awards – Social, Community and PR – Social Media Properties Shortlist: Vodacom South Africa
– Core Awards – Social, Community and PR – Social Media Properties Shortlist: Toyota South Africa
– Craft Awards – Editorial Shortlist: Cerebra – G-Connect In-Flight Wi-Fi Editorial

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The ‘Digital Natives’

Cerebra Posted by on the 10th of September 2012 | Comments

Written by Rachel Calteaux

‘Generation Z’ otherwise known as the ‘Digital Natives’ might have more influence on the current social media landscape than we think.

This digital-savvy generation comprises of those born in the mid 1990’s to the early 2000’s, meaning the majority of them have grown up with the Internet and caught onto social media before anyone else. This generation has been weaned on smart phones and laptops and they have, if not will, become comfortable and even dependent on digital technology. “Gen Z” is one of International Agency JWT’s “100 things to Watch” for 2012.

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New Client Announcement

Cerebra Posted by on the 22nd of August 2012 | Comments

Cerebra is excited to announce that Woolworths will be joining the team from September 2012. Although Woolworths currently handle their social media in-house, and host very successful Facebook and Twitter pages, they saw the need to expand on that communication and talk to the community on an individual level. With that objective in mind, they called on Cerebra to assist them in developing an influencer engagement program. Cerebra will also be facilitating a qualitative reporting system using Online Reputation Management.

Welcome to the Cerebra community Woolworths!

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New Client Announcements

Cerebra Posted by on the 13th of July 2012 | Comments

Cerebra is happy to announce the latest additions to our online family, Lexus and the Discovery Invest Leadership Summit (DILS) for 2012.

Lexus, part of the Toyota group, are producers of a range of luxury sedans, coupes, hybrids, SUVs and performance vehicles. Cerebra is looking forward to growing and engaging with the Lexus community through driving their existing Facebook and YouTube pages and launching the brand on Twitter. Welcome to the family Lexus!

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Cerebra launches inaugural Social Business Summit

Cerebra Posted by on the 9th of July 2012 | Comments

The social web has fundamentally changed how ordinary people connect, communicate and collaborate with each other, both beyond and behind the corporate firewall. In an effort to introduce South African business to the intricacies and challenges of social business, Cerebra are excited to announce the first Social Business Summit.

Cerebra CEO, Mike Stopforth says, “Social media has not just changed the face of marketing, but challenged the very construct of business. ‘Corporate firewalls are keeping smart employees in, and smart markets out.’ Talent attraction and retention, culture shifts, collaboration and information dissemination need a new approach.”

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Whose tweet is it anyway?

Cerebra Posted by on the 11th of April 2012 | Comments

With social media now an integral part of corporate communication, there’s debate over who “owns” online content and virtual followers.

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New Client Announcements

Cerebra Posted by on the 4th of April 2012 | Comments

Shinka

Cerebra is excited to announce Shinka as their new client as of April 2012.
Based in Stellenbosch, The Shinka Network represents the largest mobile community in Africa. With exclusive advertising on platforms such as Mxit, Motribe and Fsms, to name a few, you can reach over 10 million Africans in a single month with specifically targeted Ad campaigns.

Cerebra will be handling all of Shinkas PR as well as Facebook and Twitter accounts.

Servest

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