Author Archive

Advocacy – your crisis saviour

Claire Volker Posted by on the 13th of March 2018 | Comments

We’ve heard it preached before, “Grow your brand advocacy and reap the rewards of an engaged, and an ultimately positive, community”. Or “online reputation management can be a tricky space to play in, but brand advocacy can be a savior in your time of need.” While we’ve always known this to be true, it is […]

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Spray and Pray: Managing a Potential PR crisis

Claire Volker Posted by on the 23rd of November 2016 | Comments

Doom can strike when you least expect it. Recently, posts went viral on social media containing images of Limpopo-based ‘Prophet’ Lethebo Rabalago spraying Doom insecticide on members of his congregation, claiming it can help to ‘cure’ them of their illnesses. Photo cred: Dr Jack & Curtis, EWN Cartoon, 21 November 2016. As might be expected, social […]

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The Miss Universe of PR Stunts

Claire Volker Posted by on the 22nd of December 2015 | Comments

The Miss Universe pageant used to be a big deal. Last year’s event achieved massive viewership, with Nielsen’s rating agency recording it at 5.5 million. A few months later NBC cut ties with Donald Trump over dismal remarks he made about immigration laws in the US and Mexican immigrants in particular. Fast forward to 20 […]

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Google Tips To Yield Better Results

Claire Volker Posted by on the 6th of March 2013 | Comments

We’ve often heard that if it can’t be found on the first page of Google, then it doesn’t exist. Believe it or not, it does. I have identified several ways to optimise your searches on Google – through Boolean Operators, Phrase Searching and Google Search Tools.

If you’re searching for something specific the following tips will yield better results:

1. “Word word word”: This search will yield pages containing the exact search phrase you have placed in inverted commas. For example, if I had typed “Panda bear on a tree” into the search bar, only items with that exact wording would have shown up.
2. ‘-word’: The hyphen lets Google know you want this word excluded. I wanted to search for pandas, but I didn’t want to search red pandas, so I added the ‘-‘ before the word ‘red’.

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