Author Archive

Top 5 employee risks on social media

Craig Rodney Posted by on the 23rd of August 2016 | Comments

You’ve probably read a few stories about someone who was fired for posting something online that they shouldn’t have. It happens almost every day now, from unsavoury comments to unauthorised photos, employees regularly commit offences online that land them and their employers in hot water. A social media policy isn’t enough to prevent these things […]

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Calculating the cost of an employee social media crisis

Craig Rodney Posted by on the 17th of August 2016 | Comments

With the majority of corporate employees actively using social media, it’s simply a matter of when one of their actions will create a social media crisis for their employer, not if. Instead of waiting to see what happens, corporates need to invest in employee education and, in order to justify the investment, they need to […]

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Loyalty: You’ve Been Doing it Wrong

Craig Rodney Posted by on the 12th of July 2016 | Comments

Loyalty is one of Cerebra’s core values. It’s one of the most important of the six and it’s also the hardest to explain. Loyalty is regularly seen as a justification for following your heart and not your head – staying in a situation beyond the point where it makes sense, or supporting someone even when […]

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You will need to be brave

Craig Rodney Posted by on the 7th of April 2016 | Comments

Social isn’t yet a natural state for most large companies. Every business needs a brave partner to get them there.


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International Fun at Work Day

Craig Rodney Posted by on the 29th of January 2016 | Comments

Today is the International Fun at Work Day, which, as far as important days on the calendar go, isn’t really a biggie. It did pique our attention though, because having fun is one of our six core values at Cerebra. Fun is a big part of life at Cerebra. Not silly childish fun, more the […]


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Community Manager Appreciation Month

Craig Rodney Posted by on the 11th of January 2016 | Comments

The 7th annual Community Manager Appreciation Day (#CMAD) is happening on 25 January. Community management is a proud part of what we do at Cerebra and, because our community managers are just incredible at what they do, we’re dedicating the entire month to appreciating them. Over the next few weeks, we’ll share loads of content […]

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You can avoid employee social disasters

Craig Rodney Posted by on the 8th of January 2016 | Comments

  We’re just a week into 2016 and employee social media utterances are already dominating the media and bringing their employers into disrepute. There is no more questioning it; companies urgently have to take responsibility and train their employees on effective social media use. In case you missed three of the big social media cases […]

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You can’t (really) buy influence

Craig Rodney Posted by on the 26th of May 2015 | Comments

Influencer marketing is an important communication tactic in our socially connected world, but it’s important to question whether brands can actually buy influence without destroying the very thing they’re hoping to acquire. This post formed the thinking behind our latest eBook, Influence for Sale. Influence is a tricky beast. While we know it exists and […]

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A Different Kind of #PayBackTheMoney: the value of immediate resolution

Craig Rodney Posted by on the 14th of April 2015 | Comments

There are three stages that social media complainers go through: angry, angrier and angriest. If you’ve spent any time on social media you’ll know these stages well. People progress through these stages while waiting for the offending brand to resolve, or even respond to, their query, complaint or rant. The level of brand damage a […]

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The perception of being awesome

Craig Rodney Posted by on the 17th of March 2015 | Comments

It’s impossible to do justice to the topic of personal branding in a single blog post. It attracts both praise and ridicule but is nevertheless an important part of the online media world. Having been involved in the media game for a while, I wanted to start sharing my thoughts and advice on personal branding […]

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No such thing as a boring photo

Craig Rodney Posted by on the 27th of February 2015 | Comments

If you’ve ever wanted an insight into the creative mind and spirit of a Cerebran, you need look no further than what happened when our website person asked for a couple of photos. Let me tell you the story. Cerebra’s homepage has a cool slider that would be cooler with a fun team photo, and that’s […]

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Hot or cold milk – it’s important

Craig Rodney Posted by on the 12th of January 2015 | Comments

I’m often amazed at the apparent pettiness of many of the online complaints that move through my social streams, and a recurring experience at a restaurant made me realise they’re the result of an interesting customer service choice trap. Let me explain. Our offices have been situated above a restaurant for just over four years […]

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