Author Archive

How to use YouTube annotations

Dolly Matsubukanye Posted by on the 6th of January 2015 | Comments

So, you’re watching a video on YouTube and, suddenly, a pop-up hovers over what you’re watching, distracting you. ‘Why would someone put that in the video, disturbing my viewing?’ you ask yourself, now irked. Well, there’s actually a pretty good reason. These ‘pop-ups’ are called annotations. They drive viewers to more content, encourage engagement and […]

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Knowing your brand

Dolly Matsubukanye Posted by on the 25th of September 2012 | Comments

I’m not married and I don’t have kids. The closest I have ever come to being a mom is looking after my two ageing cats. Yet this information became completely irrelevant when I started working at Cerebra, and one of my clients was an FMCG product that was targeted at mothers trying to make better choices for their families. I had to make sure that the brand voice was that of a mother, speaking to other mothers.

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Diet of smartphones and smart apps

Dolly Matsubukanye Posted by on the 16th of April 2012 | Comments

I started the year with one mission; to lose weight. I’ve been putting off doing so for years. Finding the right lifestyle plan that suited me was difficult, but I was lucky in my investigations when I came across myfitnesspal.

A colleague of mine’s mother has lost 10kg in a month using this nifty app on her iPhone. I was skeptical at first, of course, because how much can an app really help you with losing weight? I read up on it, and I was quite astonished by what I discovered.


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