Author Archive

280. Has Twitter lost its character?

Posted by on the 16th of April 2018 | Comments

“I have made this longer than usual because I have not had time to make it shorter.” – apparently many people. Anyone can ramble  The earliest claim to the abovementioned quote is by French philosopher, Blaise Pascal, in a letter from 1657. Although it has been attributed to many famous writers throughout history, including George […]

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6 lessons in marketing from my newborn

Posted by on the 20th of September 2016 | Comments

Whoever said there were no more original ideas left, I challenge them to find another blog post based on the deep metaphor of baby projectile vomit. Now that that’s settled, let me give you some context. My one-month-old has also finally settled, which gives me a few precious nanomoments to meet this deadline, which actually […]

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Finding a space to think

Posted by on the 28th of July 2016 | Comments

About four months ago, I got an idea in my head to do the Knysna Forest Half Marathon. I’m not even sure it was a good idea, testament to the sexy elasticated strapping on my calf muscle due to a muscle tear, but it was an idea nevertheless. But more pointedly, it was one of […]

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Portfolio, or portfo-lie?

Posted by on the 17th of May 2016 | Comments

It’s great feeling proud of a piece of your work during an interview. It’s a bit weird when that piece of work is in the person’s portfolio who you are interviewing. That happened. And my gut response was one of anger. This isn’t your work. Liar, liar. Portfolio on fire. But I kept quiet and […]

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“That’s cute. Why did that take 6 months to make?”

Posted by on the 16th of March 2016 | Comments

Creating something meaningful takes time. Often, the most soul-destroying part of the journey is watching customers see the end-product for the first time and smile at you as though you’ve just drawn a picture for their fridge. They don’t get what we went through. So, this month, I’ve selected an example of pretty cool work […]

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The fun side of creativity

Posted by on the 18th of February 2016 | Comments

As any content creator will tell you, it can often be tricky to balance  between producing fun punchy content while playing within the parameters of brand guidelines. We so often want to propose big fun ideas, but can be weighed down by the red tape of brand CI. So this month, I’m taking a look at great […]

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Using social media for good: A challenge to corporates

Posted by on the 14th of January 2016 | Comments

On social media, there’s a market for every kind of information. Some trivial drivel. Some incredibly loaded. If something happens, it will be spoken about. There’s no hiding. 2016 hasn’t started off too well, testament to some really dumb people who have used social as a soapbox for prime idiocy. Without excusing any of the […]

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Things that make me like the world a little more: #RWC2015

Posted by on the 15th of December 2015 | Comments

With the 2015 RWC finally out of people’s heads, I thought that it would be a good time to look back at some of the stuff that developed by the title sponsors on social around the tournament. Any time before December would have been too insensitive to SA’s rugby fans, who were still licking their […]

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Things that made me like the world a little more

Posted by on the 27th of October 2015 | Comments

It’s not always ideal to bang your own agency’s drum, but a little (not so little) activation we produced for KPMG gave me lots of smiles, for three reasons in particular. Social integration Firstly, we sometimes find that social media plays a support role in campaigns. ‘Integration’ means anything from ‘send out a tweet’ to […]

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Things that made me like the world a little more – August

Posted by on the 26th of August 2015 | Comments

Some ideas make me jealous. And although jealousy makes me selfish, there are some ideas that are so incredibly selfless that I’m prepared to set my feelings aside and just write about them. And then of course, there are ideas that are just heaps of fun. They make me laugh. Jealously. The 2015 Loeries produced […]

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Things that made me like the world a little more

Posted by on the 8th of July 2015 | Comments

Some cool stuff has been happening in the social/tech space this month. Things that not only make you think, “I wish I’d done that,” but also some rather clever ways to use content. From Google finally doing something in the travel space where you don’t need a billion dollars to participate, to bigger and better […]

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Bring it on, Cannes

Posted by on the 17th of June 2015 | Comments

With Cerebra now being a proud member of the Wunderman Group, it is interesting to look at some of our sister agencies’ Cannes hopefuls for 2015, specifically in the social and digital space. For decades, Cannes has been the Oscars of traditional media, with the film category over the years always the VIP at the […]

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