Author Archive

The high cost of cheap social media

Keenan Harduth Posted by on the 10th of March 2015 | Comments

Social media penetration numbers speak for themselves. Almost 50 percent of South Africa’s internet-connected population is actively using Facebook. YouTube is now the second largest search engine in South Africa, with just under eight million active monthly users, and over six million people use Twitter every month. The numbers of users and activity rates are […]

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Same same but different – the importance of tracking your competitors on Social Media

Keenan Harduth Posted by on the 19th of November 2013 | Comments

As the digital space evolves and more and more businesses are competing for limited space on Social Media platforms, tracking your competitors is more important than ever. Not only can competitor analysis in the digital realm help form benchmarks to better your own digital strategy but it will also offer insights that traditional market analysis can’t.

Many businesses feel that it is important to make their own mark in their fields of expertise regardless of what competitors are doing. The general sentiment amongst brands seems to be that that looking to other brands to help form best practices or benchmarks is counterintuitive; Social Media does however propose a unique case.

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Tapping Into Your Brand’s Information Mainline – The Enterprise Technology Show 2013

Keenan Harduth Posted by on the 3rd of November 2013 | Comments

Cerebra was fortunate enough to be involved in last year’s Internet Show as an exhibitor and with a speaking spot. This year, I returned on behalf of Cerebra to what has evolved into The Enterprise Technology Show. Made up of the Internet Show, Loyalty World, The Marketing Technology Show, Big Data World Africa and The Mobile Show Africa 2014, the two-day show, exhibition and conference comprised of a completely free conference and an all-new VIP event, which included keynote speakers and focused, breakaway roundtable discussions.

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SXSW: A brief overview

Keenan Harduth Posted by on the 13th of March 2013 | Comments

Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5000 events in the city of Austin.

Born in 1987 as a music festival only, the organisers added the film festival and interactive conference in 1994. Johnny Cash was the keynote speaker in 1987 and in 2013 the main keynote was Elon Musk.

This is a clear indication of how the super conference has evolved over the years from music dominating the scene up to 2009/2010 to the switch to interactive becoming the biggest pull for people. The numbers speak for themselves, as you can see in the table below.

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SXSW: How Brands Survive In China

Keenan Harduth Posted by on the 12th of March 2013 | Comments

After 6 years of research into why businesses succeed or fail in China, Emily Chong, the AVP of Design and Marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.

Here are some of the insights for anyone thinking of taking their products or services East, or for anyone venturing into new territories.

Stop thinking these are nascent markets

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