Author Archive

The Media Double Standard

Posted by on the 29th of September 2016 | Comments

The rise of new social media platforms isn’t going to slow down any time soon. As a strategist at Cerebra, it’s important to keep a finger on the pulse of social trends, content innovations and new social networks. As a consumer and a marketer, I’ve noticed a troubling trend in platform adoption. Consumers, particularly the […]

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Woolworths ‘Drops the Mic’

Posted by on the 2nd of October 2015 | Comments

Eminem’s hit single ‘Lose Yourself’ from the 2002 movie 8 Mile is arguably one of the most recognised songs in hip-hop culture. The movie tells the semi-autobiographical story of Jimmy ‘B-rabbit’ Smith, played by Eminem, and his journey into the hip-hop music scene. The movie chronicles his journey through a series of rap battles, with […]

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