Author Archive

Press Releases: The Ugly Duckling of PR Tools

Posted by on the 23rd of January 2017 | Comments

I’ve written my fair share of press releases and media alerts in my PR career. What I consider to be common sense and best practice may not be so for everyone, but the number of shocking press releases I’ve seen from brands is enough to make me cringe. Press releases have morphed into an ugly […]


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PR at the dinner party

Posted by on the 6th of October 2016 | Comments

Being in the PR and Communications profession, I have seen the function of PR in corporate get tossed into campaigns at the eleventh hour. Almost like hiring a replacement Santa Claus last minute, PR is expected to perform impossible miracles on the spot for all to see. Sometimes, those miracles are possible once-off, but not […]

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