Author Archive

Social Trend Watching: October

Michael Oelschig Posted by on the 25th of October 2016 | Comments

Welcome to October’s edition of social media trends to watch out for. This month, I look at two somewhat contradictory ideas about social communities. Is ‘community’ dead? We in social media use the word ‘community’ a lot. One of the most critical functions of social media teams is even named after it. But what is […]

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Social Trend Watching: September

Michael Oelschig Posted by on the 8th of September 2016 | Comments

Welcome to September’s edition of social media trends to watch out for.   The Customer Interaction Centre… The Digital Centre of Excellent Customer Service… The Social Interaction Centre of Service Excellence on Digital… …or whatever people are calling it these days. There has always been talk in our industry around the benefit of businesses taking […]

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Social Trend Watching: July Edition

Michael Oelschig Posted by on the 18th of July 2016 | Comments

Keep up with the latest trends in the world of social media brought to you by our Head of Advisory.

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Social Trend Watching: June Edition

Michael Oelschig Posted by on the 7th of June 2016 | Comments

Our Head of Advisory, Mike Oelschig, has rounded up the key trends you need to look out for his latest blog post. Read on for more on the world of dark social and chatbots.

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Strategy is a mindset, not a job

Michael Oelschig Posted by on the 4th of May 2016 | Comments

There’s a well-known quote, attributed to both Benjamin Franklin and a Chinese proverb, albeit with a slight variation between the two, that says, “Tell me and I will forget, show me and I may remember, involve me and I will understand”. If you ask any strategist what their biggest work-related gripe is, I am certain […]

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Social Trend Watching: April

Michael Oelschig Posted by on the 19th of April 2016 | Comments

Welcome to April’s edition of social media trends to watch out for. If you missed last month’s post, take a look here. This month, we think about being a little less nice, blocking digital ads, and creating multiple social media profiles for brands. Radical candour Many of us were raised in a culture that preached […]

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Social Trend Watching

Michael Oelschig Posted by on the 30th of March 2016 | Comments

Welcome to our first 2016 edition of social media trends to watch out for. This month, we’re talking about encryption, employee advocacy, and social algorithms – three hugely important topics in the digital space right now. Privacy and Encryption In the social media age, we’ve become accustomed to sharing everything about ourselves with the world. […]

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