Author Archive

Tactical war rooms: The key to sponsorship success

Mike Stopforth Posted by on the 28th of August 2018 | Comments

The Super Bowl. Football, rugby, and cricket world cups. Awards ceremonies. Fashion launches. Everywhere you look, and on almost every day of the year, there’s a sponsored event, occasion, or tournament taking place. Brands from around the world regularly spend colossal amounts of money to simply associate their names with these moments — the teams, […]

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Enterprise social networks: why yours fail

Mike Stopforth Posted by on the 1st of September 2017 | Comments

There are three primary reasons enterprise social networks have failed in your business, and very few of them have anything to do with technology or security.

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4 Sensible Stages For Social Media Strategy

Mike Stopforth Posted by on the 1st of April 2014 | Comments

“Social media strategy”.   The idea of social media strategy is one that is much sought after, with few people able to articulate exactly what it should encapsulate. At Cerebra, we divide our clients’ social media strategy objectives into four main stages that are progressive in nature. Having four clearly defined stages also allows us […]

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5 steps to building digital communities that really impact your business

Mike Stopforth Posted by on the 9th of November 2012 | Comments

One of the more appealing opportunities for brands engaging with customers in social media is soliciting candid feedback about their products and service. With the right amount of investment in your communities these insights can have a profound impact on the way you conduct research, design business processes, train staff, build products and more.

Strategy starts with defining clear objectives. The same applies to social media (or digital) strategy — without clear objectives at the start, engagement falls flat. Traditionally these objectives are defined by the business and are in line with your brand ideals. Your brand ideals are all those things you believe your customers think and feel about you.

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Our Identity Part 3: A strategic framework for engagement

Mike Stopforth Posted by on the 17th of September 2012 | Comments

By now you would have read our posts Our Identity Part 1: The Cerebra Mission Statement and Manifesto and Our Identity Part 2: The Community Lifecycle about who we are and what we do, but in case you need a quick refresher; Cerebra helps companies build, engage and activate communities through strategic communication across a variety of digital and traditional channels. We are a strategy led agency and our clients’ brand objectives underpin every activity and campaign we initiate.

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Our Identity Part 2: The Community Lifecycle (or what we do)

Mike Stopforth Posted by on the 4th of September 2012 | Comments

Cerebra’s tag line is ‘We are community’ which refers not only to the culture fostered within our company but also through our role as curator of our clients’ communities. In our last post Our Identity Part 1: The Cerebra Mission Statement and Manifesto (or who we are and why we exist) we spoke about our mission statement and manifesto – the answers to “who we are” and “why we exist”. In this post we’re going to talk about “what we do” – the lifecycle that all of our clients’ communities go through before reaching maturity and self-sustainability.

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Our Identity Part 1: The Cerebra Mission Statement and Manifesto (or who we are and why we exist)

Mike Stopforth Posted by on the 29th of August 2012 | Comments

A few weeks back members of the management team at Cerebra got together to discuss how we could better integrate two particular departments within the business. What started as a simple discussion about a business process resulted in some extremely constructive debate and discussion around how we position our company to staff, stakeholders, clients and the market in general.

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5 Things We Learned Building Cerebra’s Offices

Mike Stopforth Posted by on the 13th of August 2012 | Comments

It’s been 18 months since we moved Cerebra into new offices in Design Quarter. We’re quite proud of our spot – our clients love coming to see us and our staff love the fact that we’re accessible and in the middle of a shopping centre that offers multiple lunch options! 18 months is about enough time to figure out what we did right and what we did wrong, and seeing as we’re applying those lessons to the current expansion of our awesome work space, I thought I’d share our learnings with you too.

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Shifting from Social Media to Social Business Thinking

Mike Stopforth Posted by on the 16th of April 2012 | Comments

The term social media refers to a set of web-based and mobile tools, technologies and platforms that enable connection, communication and collaboration in ways never before possible. Hopefully you’ve cottoned on to this by now.

The problem is that this definition doesn’t encompass the undeniable impact social media has had on society and business. I’ve been saying for years now that social media is not about tools, but about people. I believe that companies that grasp the ethos behind social media – and the behavioural changes resulting from the integration of these tools into daily life – will easily differentiate themselves from their competitors in years and decades to come.

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