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UGC is changing content as we know it

Posted by on the 1st of September 2016 | Comments

I first learned about UGC (user-generated content) when I was still an intern in the industry. One of the brands I religiously followed on social media shared a piece of content I had submitted on their page; a heartfelt “thank you” for the awesome customer service I received at one of their branches, accompanied by […]

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Key Takeaways from the #ThinkContent Summit

Posted by on the 28th of June 2016 | Comments

I’ve spent a lot of time grappling with the fundamentals of copywriting – what the best practise is, how we can connect better with our audience – and it’s an exceptionally difficult problem in this young fast-changing digital space. NewsCred’s annual #ThinkContent Summit helped me discover some of the answers to my burning questions. The […]

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