Author Archive

Do #AllBrandsMatter?

Posted by on the 12th of December 2016 | Comments

At any point in time, there are more than 10 trending topics on Twitter and, naturally, brands want in on that action. For many brands, trending has become what an Oscar used to be for Leonardo DiCaprio – elusive. The race to be the most relevant brand on social media usually involves trolling the timelines […]

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The “Booty Call” content strategy

Posted by on the 31st of March 2016 | Comments

Imagine you’re in a crowded mall and the last person you want to run into is in front of your face – eager and ready to dive into an over-energetic conversation. Not to enquire about how you’re keeping up, but centres it completely around themselves. Some brands tend to behave this way online – always […]

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