Become a Master in Content Strategy and Planning

Cerebra Submitted by on the 5th of May 2015

The Content Strategy and Planning Masterclass is aimed at candidates who have experience working in digital, media and marketing environments.

This four-week course is designed specifically for those who have a solid comprehension of social media, but want to take their understanding of content strategy, creative thinking, planning and content production to a new level.

Each week will comprise of theoretical and practical aspects of content strategy and planning led by experienced facilitators. These facilitators will provide guidance and feedback throughout the course and certification of completion of the course will be provided after the final week.

Skill level: Advanced

Duration of course: 4 x 3 hour evening sessions (all 4 sessions must be completed)

Dates: Wednesdays 10, 17, 24 June and 01 July 18:00 – 21:00 (all four sessions must be completed)

Venue: GIBS, 26 Melville Road Illovo

Cost: R4,900 per person (excluding VAT)

Group bookings: 4 people @ R4,000 per person (excluding VAT)

NGO rate: R3,500 per person (excluding VAT)

Please note: Dinner and soft-drinks are provided at the venue for each evening.

The course will cover various elements relating to content strategy and creation, including:

  • Social Landscape
  • Evergreen Content
  • Campaign Content
  • Understanding Platforms
  • Creative Direction
  • Content Production
  • Media Buying
  • Content Analysis
  • Case Studies
  • Pitching Campaigns

Get in touch with us on academy@cerebra.co.za to book your seat.