Think out of the Doxx: The smart way to respond when you have been a victim of a social media mob attack

Posted by on the 18th of December 2018

Our last few blog posts have focused on Doxxing, particularly what it is, the motives behind it  and how to avoid being Doxxed. If you have read the previous blogs you might feel confident that it will never happen to you, but if in the unfortunate event that it does happen to you here are […]

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Closing Pandora’s Doxx: How to Protect Your Information from Internet Trolls

Posted by on the 11th of December 2018

We’ve been deep diving into the world of Doxxing and so far we’ve uncovered just exactly what Doxxing is as well as the psychology behind why people do it in the first place. If you’ve been keeping up with our blogs, then you’re probably well versed on this topic, but while understanding Doxxing is important […]

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The Doxx Files

Posted by on the 4th of December 2018

Understanding the Psychology of Doxxing and how it has changed people’s lives forever. Doxxers: What motivates them? The broadcasting of private information with malicious intent can be summed up in one word, Doxxing. You’ve probably seen it happening on your timeline where leaked information has caused social media chaos, but are you aware of the […]

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What the Doxx?

Posted by on the 26th of November 2018

The ultimate guide to what Doxxing is and why it’s the biggest trend on social media   Meet Clayton Smith*, a well-known businessman whose reputation was recently ruined and whose house has been spray-painted with slurs such as “Animal Killer”. The reason for all of this? Days before the attack on his house, his ex-business […]

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Transparency and Authenticity Means Everything.

Posted by on the 9th of November 2018

If your brand is on social media, but you don’t act with authenticity and transparency, you have no business being there at all. The good news is that if you find yourself in this position, there is hope. According to Frontify, “87% of global consumers feel that brands should act with integrity all the time […]

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Insights from Social Data

Posted by on the 8th of November 2018

Are all social insights reports created equal?   Many brands still consider social listening, brand health, competitor activity and sentiment as the north star for analysis and insights from social media channels. Whilst accurate data and the concomitant cyclical insights in these areas are as meaningful as they have ever been, the rise of the […]

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Like, so what?

Posted by on the 1st of November 2018

If you follow social media news, you would have seen that it is rumoured that Twitter will be removing the Like button. The overall sentiment has been predominantly negative with most people voicing their disagreement about the decision. For most, ‘liking’ is a form of bookmarking posts as a ‘save for later’ function. Early 2018, […]

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Tactical war rooms: The key to sponsorship success

Mike Stopforth Posted by on the 28th of August 2018

The Super Bowl. Football, rugby, and cricket world cups. Awards ceremonies. Fashion launches. Everywhere you look, and on almost every day of the year, there’s a sponsored event, occasion, or tournament taking place. Brands from around the world regularly spend colossal amounts of money to simply associate their names with these moments — the teams, […]

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IGTV: The future of online video or just another platform phase?

Posted by on the 21st of August 2018

Mobile first, it’s the reality of creating content for social in 2018, and with video as the best performing format for content, is a shift to vertical video finally upon us? Video Content Producer Linda Engelbrecht takes a look into Instagram’s recently-launched IGTV.

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Real-time content: The key to social survival

Posted by on the 24th of May 2018

We live in a digital era where brands compete to remain relevant to the millions of people they’re trying to reach on social media. It’s been proven, that it’s now nearly impossible, for brands to do so if they aren’t taking a real-time content approach. First things first, why will your brand suffer on social […]

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280. Has Twitter lost its character?

Posted by on the 16th of April 2018

“I have made this longer than usual because I have not had time to make it shorter.” – apparently many people. Anyone can ramble  The earliest claim to the abovementioned quote is by French philosopher, Blaise Pascal, in a letter from 1657. Although it has been attributed to many famous writers throughout history, including George […]

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Advocacy – your crisis saviour

Claire Volker Posted by on the 13th of March 2018

We’ve heard it preached before, “Grow your brand advocacy and reap the rewards of an engaged, and an ultimately positive, community”. Or “online reputation management can be a tricky space to play in, but brand advocacy can be a savior in your time of need.” While we’ve always known this to be true, it is […]

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