Tactical war rooms: The key to sponsorship success

Mike Stopforth Posted by on the 28th of August 2018

The Super Bowl. Football, rugby, and cricket world cups. Awards ceremonies. Fashion launches. Everywhere you look, and on almost every day of the year, there’s a sponsored event, occasion, or tournament taking place. Brands from around the world regularly spend colossal amounts of money to simply associate their names with these moments — the teams, […]

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IGTV: The future of online video or just another platform phase?

Posted by on the 21st of August 2018

Mobile first, it’s the reality of creating content for social in 2018, and with video as the best performing format for content, is a shift to vertical video finally upon us? Video Content Producer Linda Engelbrecht takes a look into Instagram’s recently-launched IGTV.

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Real-time content: The key to social survival

Posted by on the 24th of May 2018

We live in a digital era where brands compete to remain relevant to the millions of people they’re trying to reach on social media. It’s been proven, that it’s now nearly impossible, for brands to do so if they aren’t taking a real-time content approach. First things first, why will your brand suffer on social […]

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280. Has Twitter lost its character?

Posted by on the 16th of April 2018

“I have made this longer than usual because I have not had time to make it shorter.” – apparently many people. Anyone can ramble  The earliest claim to the abovementioned quote is by French philosopher, Blaise Pascal, in a letter from 1657. Although it has been attributed to many famous writers throughout history, including George […]

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Advocacy – your crisis saviour

Claire Volker Posted by on the 13th of March 2018

We’ve heard it preached before, “Grow your brand advocacy and reap the rewards of an engaged, and an ultimately positive, community”. Or “online reputation management can be a tricky space to play in, but brand advocacy can be a savior in your time of need.” While we’ve always known this to be true, it is […]

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Employee content: start within or go without

Cerebra Posted by on the 1st of September 2017

If you wait until you’ve logged in to think about how your team will use their enterprise social network and collaborate, it’s already too late. Find out more about the roadmap we’ve developed to help brands get this right.

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Enterprise social networks: why yours fail

Mike Stopforth Posted by on the 1st of September 2017

There are three primary reasons enterprise social networks have failed in your business, and very few of them have anything to do with technology or security.

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Spur Sees Flames

Posted by on the 22nd of March 2017

Human Rights Day this year saw South African social media erupt with conversation about yet another disturbing video. Cellphone footage captured an aggressive argument between a man and a woman at a Spur Steak Ranch in The Glen, Johannesburg, on 19 March. The restaurant chain reacted quickly with a press release condemning the altercation, but the news […]

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The Research Strategist’s Playbook

Posted by on the 7th of February 2017

Over the past two years, my role in Cerebra’s Advisory has taken many forms, but research has been central to each one of them. In this article, I’ll share my five-step guide to developing creatively driven, data inspired strategies by building on a foundation of solid research. Whatever their specialisation, I believe every strategist should […]

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Press Releases: The Ugly Duckling of PR Tools

Posted by on the 23rd of January 2017

I’ve written my fair share of press releases and media alerts in my PR career. What I consider to be common sense and best practice may not be so for everyone, but the number of shocking press releases I’ve seen from brands is enough to make me cringe. Press releases have morphed into an ugly […]

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Do #AllBrandsMatter?

Posted by on the 12th of December 2016

At any point in time, there are more than 10 trending topics on Twitter and, naturally, brands want in on that action. For many brands, trending has become what an Oscar used to be for Leonardo DiCaprio – elusive. The race to be the most relevant brand on social media usually involves trolling the timelines […]

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Career Focus: Traffic Management

Cerebra Posted by on the 5th of December 2016

It takes a lot of people to make an agency run smoothly. A crucial role in making sure deadlines are met lies with Traffic Management, a department that doesn’t always get the credit it deserves. Here at Cerebra we have a team of three Traffic Managers who do a remarkable job managing the workflow, creative […]

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