Case Study: Vodacom’s Summer Campaign

Anna-Belle Mulder Submitted by on the 11th of March 2014

South Africans are known for their generosity, which for three months every year reached its peak during the summer holidays.

In 2013 Vodacom wanted to join in on the spirit of gifting and asked Cerebra to help them do it. The ‘Give a Gift, Give a Happy’ campaign allowed all Vodacom customers to send a gift to anybody they cared about, regardless of what network that person was on, using a simple SMS mechanic.

Cerebra was tasked with four main objectives for the campaign, namely:
-To drive awareness
-To spark word of mouth
-To create positive sentiment around the Vodacom brand
-To educate users about the SMS mechanic

Through a number of tactics including, influencer campaigns, days of gifting, random acts of kindness and proactive social media engagement, we were able to reach all objectives.

Cerebra has been working with Vodacom for over three and a half years and prides itself on building, engaging and activating communities around the brand.

Watch the full case study here: