Developing personality and tone on social is vital: here’s how to do it

Cerebra Submitted by on the 20th of October 2013

It’s no secret that brands are moving forward into the age of direct interaction and engagement with customers on social media.

Developing a personality and tone for your brand, along with a clearly defined strategy and objectives is paramount to success on social media platforms.

I’ve identified a few ways that brands can actually get this right, and develop the correct voice for engaging with customers in the social realm. Read the full article on Memeburn.