The high cost of cheap social media

Keenan Harduth Posted by on the 10th of March 2015

Social media penetration numbers speak for themselves. Almost 50 percent of South Africa’s internet-connected population is actively using Facebook. YouTube is now the second largest search engine in South Africa, with just under eight million active monthly users, and over six million people use Twitter every month. The numbers of users and activity rates are […]

Read more

Cerebra takes on SxSW

Cerebra Posted by on the 6th of March 2015

Over the last three years, Cerebra has rewarded two worthy Cerebrans with a trip to the annual South by Southwest (SXSW) festival in Austin, Texas. SXSW is a set of festivals and conferences covering music, film and interactive and is widely regarded as the go-to event for digital and social people. This year, our two […]

Read more

Blurred lines: Community Management and Customer Service

Reece Jacobsen Posted by on the 2nd of March 2015

The blurred lines between community management and customer service are driven by people’s assumption that community managers need to respond, or “get to”, everything posted on their brands’ social channels. They don’t, but they do need to build an environment that ensures that queries or comments get responded to.

Read more

No such thing as a boring photo

Craig Rodney Posted by on the 27th of February 2015

If you’ve ever wanted an insight into the creative mind and spirit of a Cerebran, you need look no further than what happened when our website person asked for a couple of photos. Let me tell you the story. Cerebra’s homepage has a cool slider that would be cooler with a fun team photo, and that’s […]

Read more

Become a better community manager: get CMM certified

Cerebra Posted by on the 25th of February 2015

Following on the success of our Community Management Masterclass last year, we’re proud to announce the dates for the next course. This four-week course acknowledges the critical importance of community management and is designed specifically for those who have a solid comprehension of social media, but want to take their understanding of strategy, measurement, reporting […]

Read more

Three steps to better social customer service

Chase Carneson Posted by on the 22nd of February 2015

For some time now, issues frustrating customers had to be solved through traditional channels, e.g. in store or customer care hotlines. At some point in our lives, we’ve all been caught standing behind an irate customer shouting at the lady behind the desk in the hope of solving what should have been an easily resolved […]

Read more

The Employed Media Opportunity: eBook

Cerebra Posted by on the 17th of February 2015

We’ve just published a new eBook titled: The Employed Media Opportunity. It’s been interesting learning about the impact your employees have on your company communication, and the roles they can play if you’re able to unlock the opportunity. The eBook takes a look at both the theory and the practice of making your employees the […]

Read more

Barbra Streisand and the Mob: learning the hard way

Cerebra Posted by on the 12th of February 2015

Newton’s law of motion states that every action has an equal and opposite reaction. He obviously didn’t live in the social media age, where actions frequently have an unequal and sometimes overwhelming reaction. Some brands have to learn this the hard way. As 2014 drew to a close, news emerged of a joint lawsuit brought […]

Read more

Why brands should love being hated

Liam Dobell Posted by on the 29th of January 2015

In the late 1970s, Johnnie Lemaster was playing Major League Baseball for the San Francisco Giants, and the team wasn’t playing particularly well. For reasons unbeknown to him at the time, he became the ‘whipping post’ for the team, with both the away and home crowds booing whenever they caught sight of him. Instead of […]

Read more

Cerebra’s latest eBook: Social After Dark

Cerebra Posted by on the 20th of January 2015

If you’ve started thinking about whether you should be keeping your brand channels open after dark then our latest eBook, Social After Dark will help you get a better understanding of the environment and the opportunities for brands. Social media never sleeps. Regardless of where you are in the world or what time of the […]

Read more

Hot or cold milk – it’s important

Craig Rodney Posted by on the 12th of January 2015

I’m often amazed at the apparent pettiness of many of the online complaints that move through my social streams, and a recurring experience at a restaurant made me realise they’re the result of an interesting customer service choice trap. Let me explain. Our offices have been situated above a restaurant for just over four years […]

Read more

How to use YouTube annotations

Dolly Matsubukanye Posted by on the 6th of January 2015

So, you’re watching a video on YouTube and, suddenly, a pop-up hovers over what you’re watching, distracting you. ‘Why would someone put that in the video, disturbing my viewing?’ you ask yourself, now irked. Well, there’s actually a pretty good reason. These ‘pop-ups’ are called annotations. They drive viewers to more content, encourage engagement and […]

Read more