Managing your social media profile

Kellen Rodney Posted by on the 24th of January 2012

The recent massive boom in online social behavior has turned social networks into powerful profile building opportunities. Having a Twitter account is now the latest “must have” item for every famous movie star, musician, business person and fitness athlete – each of whom use these online tools to build and manage their online reputations. But, it isn’t just for famous people. Thousands of ‘ordinary’ people have cleverly used social media to build powerful online profiles, and the tools to do so are available to everyone.


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SOPA and what it means to you

Zahira Kharsany Posted by on the 19th of January 2012

If you haven’t heard of SOPA by now, where have you been? SOPA, or the Stop Online Piracy Act, is a proposed bill that aims to crack down on copyright infringement by restricting access to sites that host or facilitate the trading of pirated content.

SOPA’s main target are international sites, such as torrent sites like The Pirate Bay, which are the go-to places for illegal downloads. Pirate Bay, among others, hosts their servers in Sweden and other European countries, which makes it difficult for US-based companies to take action against them.

Though content creators such as the music and film industry have battled piracy for years, with the infamous Napster sparking the great internet piracy debate, US companies could never take action against internationally hosted sites.

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Saving the rhinos one Tweet at a time

Posted by on the 18th of January 2012

I’m not sure when last you actively tuned into the TV or radio news to catch the day’s headlines. Nowadays, relevant and breaking information is simply a tweet away. And with Twitter (followed closely by Facebook and YouTube) becoming the go-to news source, it’s not surprising that it’s also becoming a serious noise maker when it comes to causes and plights.

The latest issue to surface in South Arica is that of rhino poaching. A pretty relevant topic considering that gram for gram, a rhino horn is worth more than gold, and over 443 rhinos were killed in our country in 2011 alone.

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Confessions of a Content and Community Manager

Reece Jacobsen Posted by on the 22nd of December 2011
Confessions of a Content and Community Manager: Where did all my Pageviews go?

2011 has come and gone, giving most of us a good hiding in the process. I for one am happy to see the back of this year but before it goes anywhere I must say thanks, because like every other hiding I got growing up it taught me a few valuable lessons.

I recently had a look at some of the stats from one of my clients Facebook page and after hitting the ‘Sherlock Holmes pipe’ I found something pretty interesting…

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After all, it’s still selling

Posted by on the 13th of December 2011

We all remember the four Ps (promotion, place, product and price) of marketing. The 2000s ushered in a new look at the four P’s and brands started realising that they need to take a client-centric approach to their marketing. The four Ps then became the four Cs (customer, conversation, cost, convenience).

A new move hit the marketing scene after the client-centric approach, this time it was called ‘branding’. Instead of seeing all the integrated marketing books on the bookstore shelf, you started seeing books on ‘branding’. We were dealing with the customer’s emotions and how organisations could reach customers through this thing called ‘branding’. We were faced with questions like “what is a brand?” and the answer of course was “everything is a brand, in fact, YOU are a brand”.

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Online Reputation Management Podcast

Kellen Rodney Posted by on the 13th of December 2011

Cerebra’s own Keenan Kyle Harduth joined BrandsEye MD Tim Shier on the Digital Edge recently, discussing the merits and measures of Online Reputation Management (ORM).

Harduth, a young professional specialising in ORM, was invited to participate in the Digital Edge podcast, particularly to create a better understanding of the importance of ORM. Moreover, to dispel the myths and clear the jargon around the subject.

Harduth and presenter Erich Viedge discussed the ORM components of SlutWalk.

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Five tips for a better ranking on Google

Posted by on the 12th of December 2011

A lot of website designers build beautiful websites, but if these websites aren’t optimised for search engines, not many people will get to see it.

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Tackling large projects

Kellen Rodney Posted by on the 23rd of November 2011

My team and I were recently made aware of the importance of aligning goals at the start of any project.

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Understanding the TwitterSpeaks

Posted by on the 21st of November 2011

If you’re on twitter you have no doubt seen some pretty strange and colourful “language” being used by some tweeps.

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Cerebra takes home two Bookmarks Awards

Kellen Rodney Posted by on the 18th of November 2011

Cerebra, a strategic digital communication agency based in Johannesburg, won two silver Bookmarks at the awards ceremony on 10 November 2011 held at the Pigalle restaurant in Greenpoint, Cape Town.

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NLP and the art of mirroring

Posted by on the 17th of November 2011

Have you ever noticed why some people have the ability to speak with a difficult person while you struggle to get them to be on the same page as you?

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Can Social Media land you your next job?

Lloyd Wybrow Posted by on the 16th of November 2011

Social media can seem sort of aimless at times – until it can help you land your next job. I’m a prime example of this; I found my current job at Cerebra Communications through social media (but my CEO Mike Stopforth can tell you more about that).

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