The Media Double Standard

Posted by on the 29th of September 2016

The rise of new social media platforms isn’t going to slow down any time soon. As a strategist at Cerebra, it’s important to keep a finger on the pulse of social trends, content innovations and new social networks. As a consumer and a marketer, I’ve noticed a troubling trend in platform adoption. Consumers, particularly the […]

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6 lessons in marketing from my newborn

Posted by on the 20th of September 2016

Whoever said there were no more original ideas left, I challenge them to find another blog post based on the deep metaphor of baby projectile vomit. Now that that’s settled, let me give you some context. My one-month-old has also finally settled, which gives me a few precious nanomoments to meet this deadline, which actually […]

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Career Focus: Strategy

Cerebra Posted by on the 13th of September 2016

Every month or so, we take a close look at one of the career paths in the social media industry. This month, we’re shining the light on strategy – one of the most integral but misunderstood roles of them all. After all, what even is strategy? At Cerebra, we’re fortunate enough to have a core […]

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Social Trend Watching: September

Michael Oelschig Posted by on the 8th of September 2016

Welcome to September’s edition of social media trends to watch out for.   The Customer Interaction Centre… The Digital Centre of Excellent Customer Service… The Social Interaction Centre of Service Excellence on Digital… …or whatever people are calling it these days. There has always been talk in our industry around the benefit of businesses taking […]

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UGC is changing content as we know it

Posted by on the 1st of September 2016

I first learned about UGC (user-generated content) when I was still an intern in the industry. One of the brands I religiously followed on social media shared a piece of content I had submitted on their page; a heartfelt “thank you” for the awesome customer service I received at one of their branches, accompanied by […]

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Inspire growth or go extinct

Cerebra Posted by on the 30th of August 2016

My dad qualified as a diesel mechanic out of school and built a significant career in construction and mining. Like many specialists, the knowledge he gained in his first two decades of work became his competitive differentiator. If he knew more than the next guy or girl, he had a better chance of being promoted. […]

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Top 5 employee risks on social media

Craig Rodney Posted by on the 23rd of August 2016

You’ve probably read a few stories about someone who was fired for posting something online that they shouldn’t have. It happens almost every day now, from unsavoury comments to unauthorised photos, employees regularly commit offences online that land them and their employers in hot water. A social media policy isn’t enough to prevent these things […]

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Calculating the cost of an employee social media crisis

Craig Rodney Posted by on the 17th of August 2016

With the majority of corporate employees actively using social media, it’s simply a matter of when one of their actions will create a social media crisis for their employer, not if. Instead of waiting to see what happens, corporates need to invest in employee education and, in order to justify the investment, they need to […]

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Career Focus: Client Service

Cerebra Posted by on the 10th of August 2016

In months gone by, we’ve shined a light onto various roles within the agency environment, including Community Management, Graphic Design, Content Marketing and Creative Direction. This month we’re putting the spotlight on the role at the centre of it all – Client Service. There’s no arguing the integral role that Client Service people – including […]

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Converting viral trends to funding – it’s not a pipe dream

Posted by on the 29th of July 2016

Scroll through your social media timelines: between the baby pictures, selfies, and political tirades, the chances are high that you’ll come across content from the latest viral sensation inviting participants to do all manner of stunts for some cause or another. If your eyes roll at the predictable “bandwagon” craze, perhaps its time you rethink […]

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Finding a space to think

Posted by on the 28th of July 2016

About four months ago, I got an idea in my head to do the Knysna Forest Half Marathon. I’m not even sure it was a good idea, testament to the sexy elasticated strapping on my calf muscle due to a muscle tear, but it was an idea nevertheless. But more pointedly, it was one of […]

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Trial by social media

Cerebra Posted by on the 27th of July 2016

A recap of #27dinner, 25 July 2016 The latest edition of 27dinner took place at GIBS in Johannesburg on 25 July with a lively panel discussion on ‘trial by social media’ – the impact of employee social media activity to businesses and the workplace. The panel was made up of Livity Africa’s Zamandlovu Ndlovu, Mail […]

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