Loyalty: You’ve Been Doing it Wrong

Craig Rodney Posted by on the 12th of July 2016

Loyalty is one of Cerebra’s core values. It’s one of the most important of the six and it’s also the hardest to explain. Loyalty is regularly seen as a justification for following your heart and not your head – staying in a situation beyond the point where it makes sense, or supporting someone even when […]

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Key Takeaways from the #ThinkContent Summit

Posted by on the 28th of June 2016

I’ve spent a lot of time grappling with the fundamentals of copywriting – what the best practise is, how we can connect better with our audience – and it’s an exceptionally difficult problem in this young fast-changing digital space. NewsCred’s annual #ThinkContent Summit helped me discover some of the answers to my burning questions. The […]

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Social Trend Watching: June Edition

Michael Oelschig Posted by on the 7th of June 2016

Our Head of Advisory, Mike Oelschig, has rounded up the key trends you need to look out for his latest blog post. Read on for more on the world of dark social and chatbots.

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Making the most of the full 140 characters

Posted by on the 24th of May 2016

It’s always exciting when a social network makes a significant change to its platform and, given the latest news from Twitter, there’s a lot to be excited about. The social network famed for its strict character count is going to stop counting links and images in tweets, and user handles when replying. The news saw […]

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Portfolio, or portfo-lie?

Posted by on the 17th of May 2016

It’s great feeling proud of a piece of your work during an interview. It’s a bit weird when that piece of work is in the person’s portfolio who you are interviewing. That happened. And my gut response was one of anger. This isn’t your work. Liar, liar. Portfolio on fire. But I kept quiet and […]

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The @southafrica Instameet

Cerebra Posted by on the 10th of May 2016

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Strategy is a mindset, not a job

Michael Oelschig Posted by on the 4th of May 2016

There’s a well-known quote, attributed to both Benjamin Franklin and a Chinese proverb, albeit with a slight variation between the two, that says, “Tell me and I will forget, show me and I may remember, involve me and I will understand”. If you ask any strategist what their biggest work-related gripe is, I am certain […]

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The Editorial Board: Just plug it in

Cerebra Posted by on the 25th of April 2016

Cerebra has been creating content for social media audiences for 10 years, and while a lot has changed in the social media world in that time, what hasn’t changed is the need for a firm set of rules for creating rich, well-planned, and relevant content. The over-arching element to content creation, which we have developed […]

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Social Trend Watching: April

Michael Oelschig Posted by on the 19th of April 2016

Welcome to April’s edition of social media trends to watch out for. If you missed last month’s post, take a look here. This month, we think about being a little less nice, blocking digital ads, and creating multiple social media profiles for brands. Radical candour Many of us were raised in a culture that preached […]

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Career Focus: Creative Direction

Cerebra Posted by on the 12th of April 2016

Our latest listicles detail the skills, resources and other tips you need to become a rockstar creative. We’re spending this month celebrating one of our company’s values; Act Bravely. It’s incredibly fitting, then, that we turn our Career Focus this month to the most important creative role in any agency. This month, Cerebra’s Agency gained […]

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You will need to be brave

Craig Rodney Posted by on the 7th of April 2016

Social isn’t yet a natural state for most large companies. Every business needs a brave partner to get them there.

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The “Booty Call” content strategy

Posted by on the 31st of March 2016

Imagine you’re in a crowded mall and the last person you want to run into is in front of your face – eager and ready to dive into an over-energetic conversation. Not to enquire about how you’re keeping up, but centres it completely around themselves. Some brands tend to behave this way online – always […]

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