The “Booty Call” content strategy

Posted by on the 31st of March 2016

Imagine you’re in a crowded mall and the last person you want to run into is in front of your face – eager and ready to dive into an over-energetic conversation. Not to enquire about how you’re keeping up, but centres it completely around themselves. Some brands tend to behave this way online – always […]

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Social Trend Watching

Michael Oelschig Posted by on the 30th of March 2016

Welcome to our first 2016 edition of social media trends to watch out for. This month, we’re talking about encryption, employee advocacy, and social algorithms – three hugely important topics in the digital space right now. Privacy and Encryption In the social media age, we’ve become accustomed to sharing everything about ourselves with the world. […]

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“That’s cute. Why did that take 6 months to make?”

Posted by on the 16th of March 2016

Creating something meaningful takes time. Often, the most soul-destroying part of the journey is watching customers see the end-product for the first time and smile at you as though you’ve just drawn a picture for their fridge. They don’t get what we went through. So, this month, I’ve selected an example of pretty cool work […]

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Career Focus: Content Marketing

Cerebra Posted by on the 9th of March 2016

Our third instalment of the Cerebra Career Focus blog series (see Community Management & Design) takes aim at content marketing experts. The official title ‘content marketing manager’ is fairly rare throughout the industry, but is quickly becoming an increasingly important one to recognise. Put simply, content marketing is really nothing new – we’ve all been creating content […]

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Download The #CerebraSchmooze Game

Cerebra Posted by on the 26th of February 2016

This month we’re celebrating fun at the office in all its forms. We’ve looked at the different ways that fun can guide thinking and enable us to produce great work, how fun improves creativity on campaigns and, of course, the different ways we celebrate fun as a core Cerebran value. One of the ways we […]

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What we felt at Design Indaba

Posted by on the 26th of February 2016

This is not a listicle about the ‘10 things we learned at Design Indaba 2016’. Sure, the conference lived up to its reputation as a truly world class event, and we were educated about some useful trends and ideas, explored some new ways of thinking, and heard the experts’ views on how to be like […]

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The fun side of creativity

Posted by on the 18th of February 2016

As any content creator will tell you, it can often be tricky to balance  between producing fun punchy content while playing within the parameters of brand guidelines. We so often want to propose big fun ideas, but can be weighed down by the red tape of brand CI. So this month, I’m taking a look at great […]

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Case Study: Designing KPMG Enactus World Cup

Cerebra Posted by on the 16th of February 2016

KPMG, the lead sponsor of the Enactus World Cup, gave us an open brief for an activation. However, any experienced creative will tell you that it’s probably the hardest brief to fulfil on. Where do you even start? The key to designing anything is to ask questions – the right questions – because only the […]

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How to cure creative block

Posted by on the 11th of February 2016

It’s Design Indaba this month and one of Cerebra’s famous alumni is speaking at this year’s conference. Chanel Cartell, former Cerebra creative director, has been travelling the world with her partner, Stevo Dirnberger. The creative process is an interesting thing. Everyone has their own methodologies, their own banks they visit for inspiration, and their own […]

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How Beyoncé won the Super Bowl

Posted by on the 9th of February 2016

Beyoncé is no stranger to the Super Bowl Halftime show, having headlined it in 2013. This year, she was called on to support headliners Coldplay, alongside musician Bruno Mars. However, her performance, which came in at just under three minutes, overshadowed her co-stars, and, some would argue, the entire football match. While the Super Bowl […]

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Career Focus: Design

Cerebra Posted by on the 4th of February 2016

Last month, we celebrated the incredible work done by community managers at Cerebra and across the world. In February, we’re turning our focus to the design team. We’ll look at a case study in which design informed one of our most successful ever projects, we’ll spend some time at the Design Indaba, and hear from […]

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Don’t worry, be appy

Posted by on the 2nd of February 2016

 Apps are a necessary part of our daily lives. As Jay Baer, author of Youtility, says: “Mobile is how we are spending our time, and we are ALREADY spending 80% of that mobile time in apps. I believe this demonstrates that consumers indeed want the simplicity and focus that apps provide, rather than the variety […]

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