Community management: Do you have what it takes?

Cerebra Posted by on the 27th of January 2016

Take our quiz to see if you have what it takes to be on the front lines of community management

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Happy #CMAD

Cerebra Posted by on the 25th of January 2016

Today is the official, global, Community Manager Appreciation Day (#CMAD). Yes, today is the day you head over to your community manager and give them a high-five for everything they do. Maybe they’d prefer you show your appreciation by leaving them alone for the day – either way, today is about appreciating them. Today we’re […]

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How to live tweet the zombie apocalypse

Cerebra Posted by on the 20th of January 2016

As we continue celebrating community managers for the month of January, we think it’s time to help them out with one of the hardest tasks they do – live tweeting. Take a look below and enjoy.  

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The 8 social incentives

Cerebra Posted by on the 19th of January 2016

Our latest free eBook details 8 social media incentives that can be used by brands to drive community behaviour using social engagement. While some will be obvious, many are overlooked because they’re not as easy to implement as, “just offer a discount.” Offering a discount is, of course, one of the incentives, but it’s so […]

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Case Study: Vodacom Community Management

Cerebra Posted by on the 15th of January 2016

At Cerebra, we’re celebrating our incredible community managers for the entire month of January, culminating with the internationally celebrated Community Manager Appreciation Day (#CMAD) on the 25th. Our largest and busiest team of community managers work on the Vodacom account. #TeamRed has seen almost everything, and their experience is evident in the following facts: The team […]

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Using social media for good: A challenge to corporates

Posted by on the 14th of January 2016

On social media, there’s a market for every kind of information. Some trivial drivel. Some incredibly loaded. If something happens, it will be spoken about. There’s no hiding. 2016 hasn’t started off too well, testament to some really dumb people who have used social as a soapbox for prime idiocy. Without excusing any of the […]

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Career Focus: Community Management

Cerebra Posted by on the 13th of January 2016

In a world where our phones are constantly pinging with notifications, and we’re being bombarded every minute with marketing messages, how do companies win their customers’ hearts and minds online? By developing a solid online voice – a voice that is personable and engages with communities on social media. Enter the community manager, the people […]

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Community Manager Appreciation Month

Craig Rodney Posted by on the 11th of January 2016

The 7th annual Community Manager Appreciation Day (#CMAD) is happening on 25 January. Community management is a proud part of what we do at Cerebra and, because our community managers are just incredible at what they do, we’re dedicating the entire month to appreciating them. Over the next few weeks, we’ll share loads of content […]

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You can avoid employee social disasters

Craig Rodney Posted by on the 8th of January 2016

  We’re just a week into 2016 and employee social media utterances are already dominating the media and bringing their employers into disrepute. There is no more questioning it; companies urgently have to take responsibility and train their employees on effective social media use. In case you missed three of the big social media cases […]

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The Miss Universe of PR Stunts

Claire Volker Posted by on the 22nd of December 2015

The Miss Universe pageant used to be a big deal. Last year’s event achieved massive viewership, with Nielsen’s rating agency recording it at 5.5 million. A few months later NBC cut ties with Donald Trump over dismal remarks he made about immigration laws in the US and Mexican immigrants in particular. Fast forward to 20 […]

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The Weekly Wrap-up: a year of wisdom

Cerebra Posted by on the 17th of December 2015

Every Friday for the past year our managing director, Craig Rodney, sent the entire team a weekly wrap-up email with all the news and happenings. Each update covers life at Cerebra, client work, people news and info on who is doing what. The best part of each mailer is always the opening anecdote, where Craig […]

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Things that make me like the world a little more: #RWC2015

Posted by on the 15th of December 2015

With the 2015 RWC finally out of people’s heads, I thought that it would be a good time to look back at some of the stuff that developed by the title sponsors on social around the tournament. Any time before December would have been too insensitive to SA’s rugby fans, who were still licking their […]

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