Don’t worry, be appy
Apps are a necessary part of our daily lives. As Jay Baer, author of Youtility, says: “Mobile is how we are spending our time, and we are ALREADY spending 80% of that mobile time in apps. I believe this demonstrates that consumers indeed want the simplicity and focus that apps provide, rather than the variety […]
International Fun at Work Day
Posted by Craig Rodney on the 29th of January 2016Today is the International Fun at Work Day, which, as far as important days on the calendar go, isn’t really a biggie. It did pique our attention though, because having fun is one of our six core values at Cerebra. Fun is a big part of life at Cerebra. Not silly childish fun, more the […]
Community management: Do you have what it takes?
Posted by Cerebra on the 27th of January 2016Take our quiz to see if you have what it takes to be on the front lines of community management
Happy #CMAD
Posted by Cerebra on the 25th of January 2016Today is the official, global, Community Manager Appreciation Day (#CMAD). Yes, today is the day you head over to your community manager and give them a high-five for everything they do. Maybe they’d prefer you show your appreciation by leaving them alone for the day – either way, today is about appreciating them. Today we’re […]
How to live tweet the zombie apocalypse
Posted by Cerebra on the 20th of January 2016As we continue celebrating community managers for the month of January, we think it’s time to help them out with one of the hardest tasks they do – live tweeting. Take a look below and enjoy.
The 8 social incentives
Posted by Cerebra on the 19th of January 2016Our latest free eBook details 8 social media incentives that can be used by brands to drive community behaviour using social engagement. While some will be obvious, many are overlooked because they’re not as easy to implement as, “just offer a discount.” Offering a discount is, of course, one of the incentives, but it’s so […]
Case Study: Vodacom Community Management
Posted by Cerebra on the 15th of January 2016At Cerebra, we’re celebrating our incredible community managers for the entire month of January, culminating with the internationally celebrated Community Manager Appreciation Day (#CMAD) on the 25th. Our largest and busiest team of community managers work on the Vodacom account. #TeamRed has seen almost everything, and their experience is evident in the following facts: The team […]
Using social media for good: A challenge to corporates
On social media, there’s a market for every kind of information. Some trivial drivel. Some incredibly loaded. If something happens, it will be spoken about. There’s no hiding. 2016 hasn’t started off too well, testament to some really dumb people who have used social as a soapbox for prime idiocy. Without excusing any of the […]
Career Focus: Community Management
Posted by Cerebra on the 13th of January 2016In a world where our phones are constantly pinging with notifications, and we’re being bombarded every minute with marketing messages, how do companies win their customers’ hearts and minds online? By developing a solid online voice – a voice that is personable and engages with communities on social media. Enter the community manager, the people […]
Community Manager Appreciation Month
Posted by Craig Rodney on the 11th of January 2016The 7th annual Community Manager Appreciation Day (#CMAD) is happening on 25 January. Community management is a proud part of what we do at Cerebra and, because our community managers are just incredible at what they do, we’re dedicating the entire month to appreciating them. Over the next few weeks, we’ll share loads of content […]
You can avoid employee social disasters
Posted by Craig Rodney on the 8th of January 2016We’re just a week into 2016 and employee social media utterances are already dominating the media and bringing their employers into disrepute. There is no more questioning it; companies urgently have to take responsibility and train their employees on effective social media use. In case you missed three of the big social media cases […]
The Miss Universe of PR Stunts
Posted by Claire Volker on the 22nd of December 2015The Miss Universe pageant used to be a big deal. Last year’s event achieved massive viewership, with Nielsen’s rating agency recording it at 5.5 million. A few months later NBC cut ties with Donald Trump over dismal remarks he made about immigration laws in the US and Mexican immigrants in particular. Fast forward to 20 […]
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