The Weekly Wrap-up: a year of wisdom

Cerebra Posted by on the 17th of December 2015

Every Friday for the past year our managing director, Craig Rodney, sent the entire team a weekly wrap-up email with all the news and happenings. Each update covers life at Cerebra, client work, people news and info on who is doing what. The best part of each mailer is always the opening anecdote, where Craig […]

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Things that make me like the world a little more: #RWC2015

Posted by on the 15th of December 2015

With the 2015 RWC finally out of people’s heads, I thought that it would be a good time to look back at some of the stuff that developed by the title sponsors on social around the tournament. Any time before December would have been too insensitive to SA’s rugby fans, who were still licking their […]

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#TeamCerebra Comes to Life in Cinemagraphs

Cerebra Posted by on the 14th of December 2015

Cerebrans embrace every opportunity that allows us to live out our core values – one of which is having fun. Of our six values, this one comes most naturally to us, as was evident in our fantasy photo series earlier in 2015. What better way to end the year than by trying new things? This […]

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Celebrating Wunderman Day

Cerebra Posted by on the 9th of December 2015

Today we’re going worldwide with Wunderman Day   Cerebra is a proud member of a global network of agencies called Wunderman, and to get to know a bit more about our global counterparts, and to tell them a bit more about us, we’re participating in the first ever Wunderman Day.   Everything is going down […]

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The One Content Mistake Most Marketers Make

Dasia Loutfrakhmanova Posted by on the 26th of November 2015

Your brand is putting out quality content daily, yet it seems like nobody cares. Engagement is low, and your community only lights up when you hold a competition. What’s going wrong? To find the answer, we have to consider this: You wouldn’t hit ‘like’ on the last billboard you saw, or subscribe to the last radio […]

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Lessons from the reel life

Nicole Olwagen Posted by on the 11th of November 2015

Towards the end of last year Cerebra had the opportunity to do some inspiring work for the Vodacom Foundation. It was an experience that still sticks with me and even though the few months we worked on it were challenging at times, we learned an incredible amount in the process. Here are some of the […]

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Welcome Bakers® South Africa

Cerebra Posted by on the 29th of October 2015

We are proud to announce that Bakers® South Africa has joined the Cerebra client family. It is a rare pleasure to work with a company with as rich a history as Bakers®, and we aim to contribute positively to what the brand means to South Africans. We started working on the account at the beginning of […]

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Things that made me like the world a little more

Posted by on the 27th of October 2015

It’s not always ideal to bang your own agency’s drum, but a little (not so little) activation we produced for KPMG gave me lots of smiles, for three reasons in particular. Social integration Firstly, we sometimes find that social media plays a support role in campaigns. ‘Integration’ means anything from ‘send out a tweet’ to […]

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5 ways that festivals win at social media

Posted by on the 20th of October 2015

Festival organisers are using social media in interesting and exciting ways to get their brand out there and encourage engagement before, during and after their event.

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Now trending: from ‘A’ to Zine

Michelle Steenberg Posted by on the 13th of October 2015

From social media magazines, to outsourced opinion apps, there is no doubt that the social media landscape is changing and that brands and consumers need to evolve with it. Let’s take a peek at some recent trends within the social space. We’ll see brands being brave and trying new things on Instagram and apps letting consumers […]

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Instameets and Festivals with Huawei

Posted by on the 7th of October 2015

Cerebra’s Huawei team recently travelled the country while exploring the creative brand opportunities of Instagram.   Over the last two weekends, the Huawei team at Cerebra travelled across South Africa to attend two great events, and tell the Huawei story on Instagram. Armed only with an idea, a phone, and an opportunity, we learned a […]

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Woolworths ‘Drops the Mic’

Posted by on the 2nd of October 2015

Eminem’s hit single ‘Lose Yourself’ from the 2002 movie 8 Mile is arguably one of the most recognised songs in hip-hop culture. The movie tells the semi-autobiographical story of Jimmy ‘B-rabbit’ Smith, played by Eminem, and his journey into the hip-hop music scene. The movie chronicles his journey through a series of rap battles, with […]

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