How to go from graduate to guru

Renira Gobind Posted by on the 17th of September 2015

At Cerebra we pride ourselves in a culture of learning and knowledge-sharing. We are encouraged to push our own creative boundaries in as many ways as possible, and we get plenty of opportunities to do so. We created the Talent Fast-Track Programme to nurture this culture through our regular internship intake. Who is the Fast-Track […]

Tags: ,

Read more

Vine – Not just for cover songs anymore

Posted by on the 8th of September 2015

The app that essentially did for video what Twitter did for blogposts is stepping up its commitment to music. Taking snippets of video by pressing anywhere on a screen and looping grandiose videos of your cat is fun up to a point – but now you can add a soundtrack to your latest Vine. Imagine […]

Read more

How McDonald’s should have replied to Burger King

Cerebra Posted by on the 26th of August 2015

Burger King just challenged McDonalds to join forces for Peace Day. We think the challenge is a masterpiece of thinking and execution, but the negative reply from the Mcdonald’s CEO means they’ll miss some of the most incredible marketing, awareness, and charity opportunities. Instead of epitomising what peace is about by gracefully accepting the opportunity […]

Read more

Things that made me like the world a little more – August

Posted by on the 26th of August 2015

Some ideas make me jealous. And although jealousy makes me selfish, there are some ideas that are so incredibly selfless that I’m prepared to set my feelings aside and just write about them. And then of course, there are ideas that are just heaps of fun. They make me laugh. Jealously. The 2015 Loeries produced […]

Tags: ,

Read more

The Community Management Spectrum: eBook

Reece Jacobsen Posted by on the 25th of August 2015

When approaching the topic of what community management is, I was very cautious not to make it another “community management is not customer service” piece. It is. Social media Community Management IS customer service – the disclaimer is that there are other functions that accompany this. Customer service and community moderation play an integral part […]

Read more

What we’ve learnt from Cerebrans’ passion projects

Cerebra Posted by on the 13th of August 2015

Every day we see examples of how passion changes things, how it serves as the difference between success and failure, between average and great. Passion, though, is nothing more than a state of mind. It’s free, if you can find it. Passion is interesting in that it’s transferable. If you find passion in one area […]

Read more

Things that made me like the world a little more

Posted by on the 8th of July 2015

Some cool stuff has been happening in the social/tech space this month. Things that not only make you think, “I wish I’d done that,” but also some rather clever ways to use content. From Google finally doing something in the travel space where you don’t need a billion dollars to participate, to bigger and better […]

Tags: ,

Read more

The Content Marketing Sacrifice: eBook

Cerebra Posted by on the 30th of June 2015

We’ve just published a new eBook tackling the Content Marketing Sacrifice, and we don’t think we’ve ever been more excited about a topic. Content marketing is a big buzz phrase at the moment, and we wanted to bring together a number of different components to the discipline, and present the theoretical model that underpins why […]

Read more

Twitter ups its messaging game

Danielle De Souza Posted by on the 23rd of June 2015

Last week, Twitter announced they’ve lifted the character limit on direct messages, from the notorious 140 characters to a whopping 10,000. This change is not insignificant, especially when viewed in conjunction with the other recent changes to the platform. Twitter have recently announced three big changes and all have been made to the direct messaging […]

Tags: ,

Read more

Cerebra Online Academy: Empowering the connected employee

Cerebra Posted by on the 17th of June 2015

Cerebra, Africa’s social business authority, has launched the world’s first Academy targeted at empowering corporate workforces in social media use. A combination of face-to-face and online video based training, the Academy empowers corporate employees to mitigate the risks, and deliver on the opportunities, of social media. Almost every week the media reports on a new […]

Read more

Bring it on, Cannes

Posted by on the 17th of June 2015

With Cerebra now being a proud member of the Wunderman Group, it is interesting to look at some of our sister agencies’ Cannes hopefuls for 2015, specifically in the social and digital space. For decades, Cannes has been the Oscars of traditional media, with the film category over the years always the VIP at the […]

Read more

You can’t (really) buy influence

Craig Rodney Posted by on the 26th of May 2015

Influencer marketing is an important communication tactic in our socially connected world, but it’s important to question whether brands can actually buy influence without destroying the very thing they’re hoping to acquire. This post formed the thinking behind our latest eBook, Influence for Sale. Influence is a tricky beast. While we know it exists and […]

Read more