Saying Goodbye to Mad Men and Old Models

Posted by on the 19th of May 2015

A lot of things have changed since the advertising days of Mad Men. We shouldn’t cry over the fact that Mad Men is finished, but we should learn from the Golden Age of Advertising – which has become pretty bronze. On social, we’re essentially doing content marketing. If you’re uncertain as to what content marketing […]

Read more

Three social trends you should be watching

Michelle Steenberg Posted by on the 12th of May 2015

We’re constantly striving to better understand the social space, to achieve better results, more engagement and higher ROI. With so much going on, it’s important to focus on the trends that will deliver us to ROI-utopia and not get swept up in every little movement we see. A recent study from HootSuite states that there […]

Read more

The anti-vanity metrics you should be measuring

Reece Jacobsen Posted by on the 6th of May 2015

Social measurement is fundamentally flawed. These are the metrics you should be measuring. We’ve all known for a while that vanity metric measurement is flawed – this argument isn’t new. If we know it’s flawed, why aren’t we fixing it? The answer lies in the shift from social media to social business. If social is […]

Read more

Become a Master in Content Strategy and Planning

Cerebra Posted by on the 5th of May 2015

The Content Strategy and Planning Masterclass is aimed at candidates who have experience working in digital, media and marketing environments. This four-week course is designed specifically for those who have a solid comprehension of social media, but want to take their understanding of content strategy, creative thinking, planning and content production to a new level. […]

Read more

The Power of Real in a Digital World

Posted by on the 29th of April 2015

I believe in the power of the Polaroid. My phone contains 2,684 photos, with over 6,000 in my iCloud account. My photos are duplicated on my work and personal computers and I can access them via Dropbox, Facebook, Instagram and a few other digital spaces. But the blurry Polaroid of my school friend – if […]

Read more

Influence for Sale: eBook

Cerebra Posted by on the 21st of April 2015

Influence has long been a powerful tool for marketers, and influential people, of course, are nothing new. However, the way consumers decide whom they are influenced by has changed drastically. The line between content consumers and content creators has also shifted, giving far more people than ever a slice of power over public opinion. Naturally, […]

Read more

Elton, Everton and the Grand Old Lady

Cerebra Posted by on the 17th of April 2015

Sport has been at the centre of some of the most unifying moments in South African history. Because of this, we are a nation of football lovers. We’re even passionate supporters of clubs across the globe. It was at a local Everton supporters’ club where we found one of the franchise’s most adoring fans. Absa […]

Read more

A Different Kind of #PayBackTheMoney: the value of immediate resolution

Craig Rodney Posted by on the 14th of April 2015

There are three stages that social media complainers go through: angry, angrier and angriest. If you’ve spent any time on social media you’ll know these stages well. People progress through these stages while waiting for the offending brand to resolve, or even respond to, their query, complaint or rant. The level of brand damage a […]

Read more

We’re culture shapers

Posted by on the 25th of March 2015

“What do you want to be when you grow up?” is what adults always ask kids. I said a fireman, during a time when I still wore a size three shoe and my favourite meal was a crunchy peanut butter sandwich mixed with strawberry jam. I never became a fireman, but I’m often required to […]

Read more

How to really blow clients away

Cerebra Posted by on the 20th of March 2015

  We often get asked by clients to blow them away, and we’re always happy to oblige. This normally takes the form of amazing work, but sometimes blowing clients away takes on a very literal meaning. Recently we got together with the talented people from Gloo and Lighthouse Digital to host a social event with […]

Read more

The perception of being awesome

Craig Rodney Posted by on the 17th of March 2015

It’s impossible to do justice to the topic of personal branding in a single blog post. It attracts both praise and ridicule but is nevertheless an important part of the online media world. Having been involved in the media game for a while, I wanted to start sharing my thoughts and advice on personal branding […]

Read more

Case Study: Launching Absa’s Features Store

Cerebra Posted by on the 12th of March 2015

To launch their new Features Store, Absa asked Cerebra to run a social media campaign that raised awareness of the product while highlighting its easy-to-use nature. Absa’s Features Store lets customers browse for products, select which ones suit them most, customise how they bank, add features and check out through the user-friendly site. The idea […]

Read more