Why you should care about POPI

Craig Rodney Submitted by on the 11th of February 2014

The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but POPI has a direct impact on how businesses operate on social media which means marketers need to take note.

Whether you have contracted an agency or manage your social media in-house, you need to know how to acquire, handle and dispose of personal information that is being shared by your customers across the various social media platforms. The consequences of mishandling information on social media can be serious.

Cerebra has partnered with Consilium Legal Services to produce a paper that addresses these four components:
1. The who, what and why
2. The detail within POPI
3. The effect on social media
4. Practical steps to compliance

If the paper prompts any questions please feel free to get in touch via this blog, on Twitter , Facebook or LinkedIn.

Also keep a look out for a special edition of the Cerebracast podcast where we will further discuss issues surrounding the impact of POPI on social media.