Absa #Budget2018

Cerebra Posted by on the 2nd of October 2018 | Comments

The National Budget Speech. It’s important. But how much is it relevant to the Average Joe? This year, Absa asked customers to choose what information they wanted to see by using the most talked about topics from 2017 and asking them to vote for topics they were most interested in. More than 60 000 votes […]

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Sprite Mashups

Cerebra Posted by on the 4th of September 2018 | Comments

You get some collabs that work side by side. Then you get collabs that work together to create something unique. In this rendition of Sprite Mashups, we brought a beatboxer and soccer freestyler together to create something fresh. The bounce pushed the beat which pushed the bounce which pushed the beat…  

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SA National Beer Day

Cerebra Posted by on the 10th of August 2018 | Comments

AB InBev is the country’s largest supplier of beer. We wanted to bring more attention to a national day celebrating this amazing beverage. As AB InBev/SAB, we wanted to help put #SANationalBeerDay on the map. So on South African National Beer Day, we got each brand’s community management team into one room and orchestrated a Twitter […]

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Absa #Budget2016

Cerebra Posted by on the 18th of August 2016 | Comments

With all eyes on the annual Budget Speech, Absa wanted to demystify the Finance Minister’s decisions for all South Africans. We gathered the troops in a social war room to show the community how the speech would impact their pockets and daily lives as it happened. Here’s how we did it:

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The @southafrica Instameet

Cerebra Posted by on the 10th of May 2016 | Comments

At Cerebra, we live for the crazy ideas – the projects that no-one expected, and everyone wanted to be a part of. Last year, our MD Craig Rodney, who runs the @southafrica account on Instagram, joined up with SA Tourism and several other sponsors to host the country’s first ever National Instameet. This is how […]

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KPMG Enactus World Cup

Cerebra Posted by on the 16th of February 2016 | Comments

As the lead sponsor of the Enactus World Cup – a place where the top student minds share their bright ideas – we needed to show that KPMG values ideas and collaboration above all else. In a 9x9m exhibition stand. This is how we did it.

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Case Study: Vodacom Community Management

Cerebra Posted by on the 15th of January 2016 | Comments

Our largest and busiest team of community managers work on the Vodacom account. #TeamRed has seen almost everything, and their experience is evident in their outstanding management of the large community. Their commitment and energy has led them through numerous crises and resulted in incredible engagement and growth on all platforms. We made the video below to […]

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Vodacom Crisis Communication

Anna-Belle Mulder Posted by on the 8th of September 2014 | Comments

On the 30th of June 2011, Vodacom experience a partial network crash, leaving hundreds of thousands of customers unable to contact anyone through phone calls or SMSs. Business people were left out of the loop and families were momentarily unable to keep in contact. Vodacom and Cerebra needed to tell as many people as possible […]

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Vodacom Vouchercloud

Cerebra Posted by on the 19th of August 2014 | Comments

Vodacom wanted to educate South African’s about their latest application: Vouchercloud, the app that lets the right deal find you. We got 16 influencers to take part in an amazing race style competition, to get people talking about the app and it’s features, turning an offline event into an online talking point. This is how […]

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Tech4Africa

Anna-Belle Mulder Posted by on the 2nd of July 2014 | Comments

The Tech4Africa event provides international experience and perspectives to the African continent, while at the same time showcasing what Africans are doing with mobile, web, digital media and other emerging technologies. Tech4Africa enlisted the services of Cerebra to launch the event into the African technology and business market in 2010. Cerebra utilised targeted media communication […]

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Absa Rooibokke

Anna-Belle Mulder Posted by on the 2nd of July 2014 | Comments

Cerebra and Absa saw an opportunity to challenge the perception that financial service providers lack a sense of humour, by playing an April Fools joke on the whole of South Africa. In the early hours of April 1st Cerebra helped execute a coordinated social, digital and PR campaign… introducing the Rooibokke    

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#VodacomTourPhone

Anna-Belle Mulder Posted by on the 2nd of July 2014 | Comments

What happens on tour stays on tour…but not with Vodacom. Vodacom wanted South Africans to share in the Vodacom Blue Bulls tour experience by giving them a chance to win a Samsung Galaxy S5 with exclusive behind the scenes tour footage. This is how we did it.  

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