Halo PR on a shoestring

Published 19th of June 2014

Brand Halo appointed a new managing director and “chairmama” in November 2012 and briefed Cerebra to release the news. While the context of the announcement, “People on the move”, was not necessarily extremely newsworthy, and the budget was fairly limited, Cerebra had to create a new mechanism for sharing the news in such a way […]

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