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Shifting from Social Media to Social Business Thinking

Mike Stopforth Posted by on the 16th of April 2012 | Comments

The term social media refers to a set of web-based and mobile tools, technologies and platforms that enable connection, communication and collaboration in ways never before possible. Hopefully you’ve cottoned on to this by now.

The problem is that this definition doesn’t encompass the undeniable impact social media has had on society and business. I’ve been saying for years now that social media is not about tools, but about people. I believe that companies that grasp the ethos behind social media – and the behavioural changes resulting from the integration of these tools into daily life – will easily differentiate themselves from their competitors in years and decades to come.

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