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Social Trend Watching: September

Michael Oelschig Posted by on the 8th of September 2016 | Comments

Welcome to September’s edition of social media trends to watch out for.   The Customer Interaction Centre… The Digital Centre of Excellent Customer Service… The Social Interaction Centre of Service Excellence on Digital… …or whatever people are calling it these days. There has always been talk in our industry around the benefit of businesses taking […]

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UGC is changing content as we know it

Posted by on the 1st of September 2016 | Comments

I first learned about UGC (user-generated content) when I was still an intern in the industry. One of the brands I religiously followed on social media shared a piece of content I had submitted on their page; a heartfelt “thank you” for the awesome customer service I received at one of their branches, accompanied by […]

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Inspire growth or go extinct

Cerebra Posted by on the 30th of August 2016 | Comments

My dad qualified as a diesel mechanic out of school and built a significant career in construction and mining. Like many specialists, the knowledge he gained in his first two decades of work became his competitive differentiator. If he knew more than the next guy or girl, he had a better chance of being promoted. […]

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Top 5 employee risks on social media

Craig Rodney Posted by on the 23rd of August 2016 | Comments

You’ve probably read a few stories about someone who was fired for posting something online that they shouldn’t have. It happens almost every day now, from unsavoury comments to unauthorised photos, employees regularly commit offences online that land them and their employers in hot water. A social media policy isn’t enough to prevent these things […]

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Calculating the cost of an employee social media crisis

Craig Rodney Posted by on the 17th of August 2016 | Comments

With the majority of corporate employees actively using social media, it’s simply a matter of when one of their actions will create a social media crisis for their employer, not if. Instead of waiting to see what happens, corporates need to invest in employee education and, in order to justify the investment, they need to […]

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Converting viral trends to funding – it’s not a pipe dream

Posted by on the 29th of July 2016 | Comments

Scroll through your social media timelines: between the baby pictures, selfies, and political tirades, the chances are high that you’ll come across content from the latest viral sensation inviting participants to do all manner of stunts for some cause or another. If your eyes roll at the predictable “bandwagon” craze, perhaps its time you rethink […]

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Finding a space to think

Posted by on the 28th of July 2016 | Comments

About four months ago, I got an idea in my head to do the Knysna Forest Half Marathon. I’m not even sure it was a good idea, testament to the sexy elasticated strapping on my calf muscle due to a muscle tear, but it was an idea nevertheless. But more pointedly, it was one of […]

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Social Trend Watching: July Edition

Michael Oelschig Posted by on the 18th of July 2016 | Comments

Keep up with the latest trends in the world of social media brought to you by our Head of Advisory.

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Loyalty: You’ve Been Doing it Wrong

Craig Rodney Posted by on the 12th of July 2016 | Comments

Loyalty is one of Cerebra’s core values. It’s one of the most important of the six and it’s also the hardest to explain. Loyalty is regularly seen as a justification for following your heart and not your head – staying in a situation beyond the point where it makes sense, or supporting someone even when […]

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Key Takeaways from the #ThinkContent Summit

Posted by on the 28th of June 2016 | Comments

I’ve spent a lot of time grappling with the fundamentals of copywriting – what the best practise is, how we can connect better with our audience – and it’s an exceptionally difficult problem in this young fast-changing digital space. NewsCred’s annual #ThinkContent Summit helped me discover some of the answers to my burning questions. The […]

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Social Trend Watching: June Edition

Michael Oelschig Posted by on the 7th of June 2016 | Comments

Our Head of Advisory, Mike Oelschig, has rounded up the key trends you need to look out for his latest blog post. Read on for more on the world of dark social and chatbots.

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Making the most of the full 140 characters

Posted by on the 24th of May 2016 | Comments

It’s always exciting when a social network makes a significant change to its platform and, given the latest news from Twitter, there’s a lot to be excited about. The social network famed for its strict character count is going to stop counting links and images in tweets, and user handles when replying. The news saw […]

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