Blog post

Portfolio, or portfo-lie?

Posted by on the 17th of May 2016 | Comments

It’s great feeling proud of a piece of your work during an interview. It’s a bit weird when that piece of work is in the person’s portfolio who you are interviewing. That happened. And my gut response was one of anger. This isn’t your work. Liar, liar. Portfolio on fire. But I kept quiet and […]

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Strategy is a mindset, not a job

Michael Oelschig Posted by on the 4th of May 2016 | Comments

There’s a well-known quote, attributed to both Benjamin Franklin and a Chinese proverb, albeit with a slight variation between the two, that says, “Tell me and I will forget, show me and I may remember, involve me and I will understand”. If you ask any strategist what their biggest work-related gripe is, I am certain […]

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Social Trend Watching: April

Michael Oelschig Posted by on the 19th of April 2016 | Comments

Welcome to April’s edition of social media trends to watch out for. If you missed last month’s post, take a look here. This month, we think about being a little less nice, blocking digital ads, and creating multiple social media profiles for brands. Radical candour Many of us were raised in a culture that preached […]

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You will need to be brave

Craig Rodney Posted by on the 7th of April 2016 | Comments

Social isn’t yet a natural state for most large companies. Every business needs a brave partner to get them there.

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The “Booty Call” content strategy

Posted by on the 31st of March 2016 | Comments

Imagine you’re in a crowded mall and the last person you want to run into is in front of your face – eager and ready to dive into an over-energetic conversation. Not to enquire about how you’re keeping up, but centres it completely around themselves. Some brands tend to behave this way online – always […]

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Social Trend Watching

Michael Oelschig Posted by on the 30th of March 2016 | Comments

Welcome to our first 2016 edition of social media trends to watch out for. This month, we’re talking about encryption, employee advocacy, and social algorithms – three hugely important topics in the digital space right now. Privacy and Encryption In the social media age, we’ve become accustomed to sharing everything about ourselves with the world. […]

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“That’s cute. Why did that take 6 months to make?”

Posted by on the 16th of March 2016 | Comments

Creating something meaningful takes time. Often, the most soul-destroying part of the journey is watching customers see the end-product for the first time and smile at you as though you’ve just drawn a picture for their fridge. They don’t get what we went through. So, this month, I’ve selected an example of pretty cool work […]

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Download The #CerebraSchmooze Game

Cerebra Posted by on the 26th of February 2016 | Comments

This month we’re celebrating fun at the office in all its forms. We’ve looked at the different ways that fun can guide thinking and enable us to produce great work, how fun improves creativity on campaigns and, of course, the different ways we celebrate fun as a core Cerebran value. One of the ways we […]

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What we felt at Design Indaba

Posted by on the 26th of February 2016 | Comments

This is not a listicle about the ‘10 things we learned at Design Indaba 2016’. Sure, the conference lived up to its reputation as a truly world class event, and we were educated about some useful trends and ideas, explored some new ways of thinking, and heard the experts’ views on how to be like […]

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The fun side of creativity

Posted by on the 18th of February 2016 | Comments

As any content creator will tell you, it can often be tricky to balance  between producing fun punchy content while playing within the parameters of brand guidelines. We so often want to propose big fun ideas, but can be weighed down by the red tape of brand CI. So this month, I’m taking a look at great […]

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How to cure creative block

Posted by on the 11th of February 2016 | Comments

It’s Design Indaba this month and one of Cerebra’s famous alumni is speaking at this year’s conference. Chanel Cartell, former Cerebra creative director, has been travelling the world with her partner, Stevo Dirnberger. The creative process is an interesting thing. Everyone has their own methodologies, their own banks they visit for inspiration, and their own […]

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Career Focus: Design

Cerebra Posted by on the 4th of February 2016 | Comments

Last month, we celebrated the incredible work done by community managers at Cerebra and across the world. In February, we’re turning our focus to the design team. We’ll look at a case study in which design informed one of our most successful ever projects, we’ll spend some time at the Design Indaba, and hear from […]

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