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Don’t worry, be appy

Posted by on the 2nd of February 2016 | Comments

 Apps are a necessary part of our daily lives. As Jay Baer, author of Youtility, says: “Mobile is how we are spending our time, and we are ALREADY spending 80% of that mobile time in apps. I believe this demonstrates that consumers indeed want the simplicity and focus that apps provide, rather than the variety […]

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International Fun at Work Day

Craig Rodney Posted by on the 29th of January 2016 | Comments

Today is the International Fun at Work Day, which, as far as important days on the calendar go, isn’t really a biggie. It did pique our attention though, because having fun is one of our six core values at Cerebra. Fun is a big part of life at Cerebra. Not silly childish fun, more the […]

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Community management: Do you have what it takes?

Cerebra Posted by on the 27th of January 2016 | Comments

Take our quiz to see if you have what it takes to be on the front lines of community management

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Happy #CMAD

Cerebra Posted by on the 25th of January 2016 | Comments

Today is the official, global, Community Manager Appreciation Day (#CMAD). Yes, today is the day you head over to your community manager and give them a high-five for everything they do. Maybe they’d prefer you show your appreciation by leaving them alone for the day – either way, today is about appreciating them. Today we’re […]

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How to live tweet the zombie apocalypse

Cerebra Posted by on the 20th of January 2016 | Comments

As we continue celebrating community managers for the month of January, we think it’s time to help them out with one of the hardest tasks they do – live tweeting. Take a look below and enjoy.  

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The 8 social incentives

Cerebra Posted by on the 19th of January 2016 | Comments

Our latest free eBook details 8 social media incentives that can be used by brands to drive community behaviour using social engagement. While some will be obvious, many are overlooked because they’re not as easy to implement as, “just offer a discount.” Offering a discount is, of course, one of the incentives, but it’s so […]

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Using social media for good: A challenge to corporates

Posted by on the 14th of January 2016 | Comments

On social media, there’s a market for every kind of information. Some trivial drivel. Some incredibly loaded. If something happens, it will be spoken about. There’s no hiding. 2016 hasn’t started off too well, testament to some really dumb people who have used social as a soapbox for prime idiocy. Without excusing any of the […]

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Career Focus: Community Management

Cerebra Posted by on the 13th of January 2016 | Comments

In a world where our phones are constantly pinging with notifications, and we’re being bombarded every minute with marketing messages, how do companies win their customers’ hearts and minds online? By developing a solid online voice – a voice that is personable and engages with communities on social media. Enter the community manager, the people […]

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Community Manager Appreciation Month

Craig Rodney Posted by on the 11th of January 2016 | Comments

The 7th annual Community Manager Appreciation Day (#CMAD) is happening on 25 January. Community management is a proud part of what we do at Cerebra and, because our community managers are just incredible at what they do, we’re dedicating the entire month to appreciating them. Over the next few weeks, we’ll share loads of content […]

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The Miss Universe of PR Stunts

Claire Volker Posted by on the 22nd of December 2015 | Comments

The Miss Universe pageant used to be a big deal. Last year’s event achieved massive viewership, with Nielsen’s rating agency recording it at 5.5 million. A few months later NBC cut ties with Donald Trump over dismal remarks he made about immigration laws in the US and Mexican immigrants in particular. Fast forward to 20 […]

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The Weekly Wrap-up: a year of wisdom

Cerebra Posted by on the 17th of December 2015 | Comments

Every Friday for the past year our managing director, Craig Rodney, sent the entire team a weekly wrap-up email with all the news and happenings. Each update covers life at Cerebra, client work, people news and info on who is doing what. The best part of each mailer is always the opening anecdote, where Craig […]

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Things that make me like the world a little more: #RWC2015

Posted by on the 15th of December 2015 | Comments

With the 2015 RWC finally out of people’s heads, I thought that it would be a good time to look back at some of the stuff that developed by the title sponsors on social around the tournament. Any time before December would have been too insensitive to SA’s rugby fans, who were still licking their […]

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