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#TeamCerebra Comes to Life in Cinemagraphs

Cerebra Posted by on the 14th of December 2015 | Comments

Cerebrans embrace every opportunity that allows us to live out our core values – one of which is having fun. Of our six values, this one comes most naturally to us, as was evident in our fantasy photo series earlier in 2015. What better way to end the year than by trying new things? This […]

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Celebrating Wunderman Day

Cerebra Posted by on the 9th of December 2015 | Comments

Today we’re going worldwide with Wunderman Day   Cerebra is a proud member of a global network of agencies called Wunderman, and to get to know a bit more about our global counterparts, and to tell them a bit more about us, we’re participating in the first ever Wunderman Day.   Everything is going down […]

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The One Content Mistake Most Marketers Make

Dasia Loutfrakhmanova Posted by on the 26th of November 2015 | Comments

Your brand is putting out quality content daily, yet it seems like nobody cares. Engagement is low, and your community only lights up when you hold a competition. What’s going wrong? To find the answer, we have to consider this: You wouldn’t hit ‘like’ on the last billboard you saw, or subscribe to the last radio […]

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Lessons from the reel life

Nicole Olwagen Posted by on the 11th of November 2015 | Comments

Towards the end of last year Cerebra had the opportunity to do some inspiring work for the Vodacom Foundation. It was an experience that still sticks with me and even though the few months we worked on it were challenging at times, we learned an incredible amount in the process. Here are some of the […]

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Things that made me like the world a little more

Posted by on the 27th of October 2015 | Comments

It’s not always ideal to bang your own agency’s drum, but a little (not so little) activation we produced for KPMG gave me lots of smiles, for three reasons in particular. Social integration Firstly, we sometimes find that social media plays a support role in campaigns. ‘Integration’ means anything from ‘send out a tweet’ to […]

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5 ways that festivals win at social media

Posted by on the 20th of October 2015 | Comments

Festival organisers are using social media in interesting and exciting ways to get their brand out there and encourage engagement before, during and after their event.

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Now trending: from ‘A’ to Zine

Michelle Steenberg Posted by on the 13th of October 2015 | Comments

From social media magazines, to outsourced opinion apps, there is no doubt that the social media landscape is changing and that brands and consumers need to evolve with it. Let’s take a peek at some recent trends within the social space. We’ll see brands being brave and trying new things on Instagram and apps letting consumers […]

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Instameets and Festivals with Huawei

Posted by on the 7th of October 2015 | Comments

Cerebra’s Huawei team recently travelled the country while exploring the creative brand opportunities of Instagram.   Over the last two weekends, the Huawei team at Cerebra travelled across South Africa to attend two great events, and tell the Huawei story on Instagram. Armed only with an idea, a phone, and an opportunity, we learned a […]

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Woolworths ‘Drops the Mic’

Posted by on the 2nd of October 2015 | Comments

Eminem’s hit single ‘Lose Yourself’ from the 2002 movie 8 Mile is arguably one of the most recognised songs in hip-hop culture. The movie tells the semi-autobiographical story of Jimmy ‘B-rabbit’ Smith, played by Eminem, and his journey into the hip-hop music scene. The movie chronicles his journey through a series of rap battles, with […]

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How to go from graduate to guru

Renira Gobind Posted by on the 17th of September 2015 | Comments

At Cerebra we pride ourselves in a culture of learning and knowledge-sharing. We are encouraged to push our own creative boundaries in as many ways as possible, and we get plenty of opportunities to do so. We created the Talent Fast-Track Programme to nurture this culture through our regular internship intake. Who is the Fast-Track […]

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Vine – Not just for cover songs anymore

Posted by on the 8th of September 2015 | Comments

The app that essentially did for video what Twitter did for blogposts is stepping up its commitment to music. Taking snippets of video by pressing anywhere on a screen and looping grandiose videos of your cat is fun up to a point – but now you can add a soundtrack to your latest Vine. Imagine […]

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Things that made me like the world a little more – August

Posted by on the 26th of August 2015 | Comments

Some ideas make me jealous. And although jealousy makes me selfish, there are some ideas that are so incredibly selfless that I’m prepared to set my feelings aside and just write about them. And then of course, there are ideas that are just heaps of fun. They make me laugh. Jealously. The 2015 Loeries produced […]

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