Blog post

The Community Management Spectrum: eBook

Reece Jacobsen Posted by on the 25th of August 2015 | Comments

When approaching the topic of what community management is, I was very cautious not to make it another “community management is not customer service” piece. It is. Social media Community Management IS customer service – the disclaimer is that there are other functions that accompany this. Customer service and community moderation play an integral part […]

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What we’ve learnt from Cerebrans’ passion projects

Cerebra Posted by on the 13th of August 2015 | Comments

Every day we see examples of how passion changes things, how it serves as the difference between success and failure, between average and great. Passion, though, is nothing more than a state of mind. It’s free, if you can find it. Passion is interesting in that it’s transferable. If you find passion in one area […]

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Things that made me like the world a little more

Posted by on the 8th of July 2015 | Comments

Some cool stuff has been happening in the social/tech space this month. Things that not only make you think, “I wish I’d done that,” but also some rather clever ways to use content. From Google finally doing something in the travel space where you don’t need a billion dollars to participate, to bigger and better […]

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The Content Marketing Sacrifice: eBook

Cerebra Posted by on the 30th of June 2015 | Comments

We’ve just published a new eBook tackling the Content Marketing Sacrifice, and we don’t think we’ve ever been more excited about a topic. Content marketing is a big buzz phrase at the moment, and we wanted to bring together a number of different components to the discipline, and present the theoretical model that underpins why […]

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Twitter ups its messaging game

Danielle De Souza Posted by on the 23rd of June 2015 | Comments

Last week, Twitter announced they’ve lifted the character limit on direct messages, from the notorious 140 characters to a whopping 10,000. This change is not insignificant, especially when viewed in conjunction with the other recent changes to the platform. Twitter have recently announced three big changes and all have been made to the direct messaging […]

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Bring it on, Cannes

Posted by on the 17th of June 2015 | Comments

With Cerebra now being a proud member of the Wunderman Group, it is interesting to look at some of our sister agencies’ Cannes hopefuls for 2015, specifically in the social and digital space. For decades, Cannes has been the Oscars of traditional media, with the film category over the years always the VIP at the […]

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You can’t (really) buy influence

Craig Rodney Posted by on the 26th of May 2015 | Comments

Influencer marketing is an important communication tactic in our socially connected world, but it’s important to question whether brands can actually buy influence without destroying the very thing they’re hoping to acquire. This post formed the thinking behind our latest eBook, Influence for Sale. Influence is a tricky beast. While we know it exists and […]

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Saying Goodbye to Mad Men and Old Models

Posted by on the 19th of May 2015 | Comments

A lot of things have changed since the advertising days of Mad Men. We shouldn’t cry over the fact that Mad Men is finished, but we should learn from the Golden Age of Advertising – which has become pretty bronze. On social, we’re essentially doing content marketing. If you’re uncertain as to what content marketing […]

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Three social trends you should be watching

Michelle Steenberg Posted by on the 12th of May 2015 | Comments

We’re constantly striving to better understand the social space, to achieve better results, more engagement and higher ROI. With so much going on, it’s important to focus on the trends that will deliver us to ROI-utopia and not get swept up in every little movement we see. A recent study from HootSuite states that there […]

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Influence for Sale: eBook

Cerebra Posted by on the 21st of April 2015 | Comments

Influence has long been a powerful tool for marketers, and influential people, of course, are nothing new. However, the way consumers decide whom they are influenced by has changed drastically. The line between content consumers and content creators has also shifted, giving far more people than ever a slice of power over public opinion. Naturally, […]

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A Different Kind of #PayBackTheMoney: the value of immediate resolution

Craig Rodney Posted by on the 14th of April 2015 | Comments

There are three stages that social media complainers go through: angry, angrier and angriest. If you’ve spent any time on social media you’ll know these stages well. People progress through these stages while waiting for the offending brand to resolve, or even respond to, their query, complaint or rant. The level of brand damage a […]

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We’re culture shapers

Posted by on the 25th of March 2015 | Comments

“What do you want to be when you grow up?” is what adults always ask kids. I said a fireman, during a time when I still wore a size three shoe and my favourite meal was a crunchy peanut butter sandwich mixed with strawberry jam. I never became a fireman, but I’m often required to […]

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